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Franchise event: The first-ever Swedish virtual franchise event – Franchise Fair 2021

Franchise event: The first-ever Swedish virtual franchise event – Franchise Fair 2021

Creating valuable connections between franchise brands and entrepreneurs seeking new business opportunities.

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As part of its ongoing mission to serve the franchise industry, Franchise Group has developed this platform to help overcome current challenges for Swedish brands finding franchisees, and also to provide a more accessible way for international brands to enter the market.

This one-day event is free to attend for entrepreneurs who will also have the opportunity to watch masterclass sessions, participate in Q&As, as well as be entertained in the Fika area.

For franchise brands, it’s a unique opportunity to present their concept in an engaging way and start a conversation with future franchisees about fulfilling their ambitions. Virtual doors open at 09:30 (CET) and close at 19:30, giving international exhibitors and those with a day job the opportunity to participate when it suits them.

“We need more alternatives for recruiting franchisees and master franchisees in Sweden and are pleased to be presenting the first-ever virtual franchise fair dedicated to this market”

“We need more alternatives for recruiting franchisees and master franchisees in Sweden and are pleased to be presenting the first-ever virtual franchise fair dedicated to this market,” says Kristina Uhrgård Perman, CEO, Franchise Group. “The fair is both cost-efficient, pandemic safe, and has measurable results. We hope this initiative will be able to assist and ease franchisors’ challenges in recruiting their new franchisees.”


+ Create valuable connections with the most exciting and successful international and local franchise concepts looking to establish or further expand in Sweden

+ The meeting planner will enable you to make the connections that matter most, so that you can have the most successful day possible

+ Watch inspirational and insightful talks from key figures in the franchise world about running a successful franchise, new trends, and opportunities to be seized during masterclass sessions

+ Participate in the Q&A forum to discuss with and learn from your peers in the franchise community

+ Enjoy the Fika area where you will be entertained while you have a break

+ I.T. gurus will be on hand to ensure a virtually painless experience.


Date: 27 May, 2021

Time: 09:30 - 19:30 (CET)

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