Five minutes with: Marc Mushkin, Carl’s Jr.

Five minutes with: Marc Mushkin, Carl’s Jr.

We catch up with Marc Mushkin, vice president of international sales for Carl’s Jr.

During the 1990s, Marc Mushkin was known in El Torito Restaurants, a California-based Mexican restaurant chain, as an avid traveler, a polyglot and a manager with experience in many sides of the restaurant business, although none in franchising. So when his company acquired another brand and moved their international franchise operations director to run that new company, the first person senior management thought of to take over that role was Mushkin. Within a week of being offered the position in 1998, he was on a plane to Tokyo and then on to Abu Dhabi and Istanbul. Taking over development a year later, he hasn’t stopped flying since.

What attracted you to the food & beverage side of franchising?

All the way back to my night shifts making “runzas*” while studying at the University of Nebraska. I’ve never stopped loving the restaurant business. (*Runzas are a regional Nebraska fast-food specialty, a bit like hand-held pierogis but bigger!) Even in high school, I worked in restaurants. This business just feels right to me.

What does your role with Carl’s Jr entail?

I’m responsible for new franchise recruiting, qualification and onboarding globally for Carl’s Jr. Additionally, I support our global teams in keeping our agreements up to date and contributing to market planning and restaurant development.

What’s your secret for successful international franchising?

Making the deals is all about building personal relationships, listening and trying to build bridges across cultural and language divides. I try to see things from the point of view of the candidates, crafting each deal to work in a particular country or region being considered. Then building the business, international franchising requires great balance and mature judgement: protecting the brand while understanding what adaptions are critical to fit in each market.

What affords you most satisfaction about your work?

There are two answers to that question: first, the satisfaction of reaching an agreement and signing a deal in a new international market is wonderful, but second, the most satisfying part of my work comes over time seeing franchisees successfully build businesses that last into the future.

What aspect of your work offers the greatest challenges?

While engaging with candidates, adapting to myriad business and negotiating cultures around the world is the greatest challenge I’ve faced. No matter how many years one has in this role, there are always twists and turns that come up, especially when entering new markets around the world. One challenge that comes up frequently is the way many international companies keep their owners and decision makers behind the scenes, having lower level personnel represent themselves as real authorities in negotiations, when in fact they need to report back on everything. This can cause real problems when the actual decision makers come into negotiations late in the process. 

How do you think would other people describe you?

Respectful, patient and persistent. I hope. 

What’s the next step in your career?

As I become a senior leader in the field, working on bigger, more complicated deals is very gratifying. I’m learning about different business formats besides traditional franchising (joint ventures, hybrid models), and this phase of my career is fascinating.

If you had to start over, what would you do differently?

No regrets, but there are two things I wish I had done differently. First, it would have been nice to have studied Mandarin! And second, learning about accounting early on would have been better than picking up bits and pieces along the way.

How do you relax?

Red wine. Music. Long drives in my convertible.

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW DO WE PROTECT YOUR INFORMATION?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

DO WE USE COOKIES?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

CHILDRENS ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through our website and not to information collected offline.

TERMS AND CONDITIONS

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at globalfranchisemagazine.com/terms-conditions

YOUR CONSENT

By using our site, you consent to our online privacy policy.

CHANGES TO OUR PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes on this page

CONTACTING US

If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: subscriptions@aceville.co.uk