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Five boutique fitness franchises worth your investment

Five boutique fitness franchises worth your investment

The world of fitness is undeniably one that franchisees should keep a close eye on, but which innovative brands are the ones to watch?

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Fitness franchises can be as successful as they are varied. Health clubs, boutique fitness centers, dance classes – the choices for which kind of gym a franchisee should invest their precious time and money in can be dizzying. And even once franchisees establish what kind of service they’ll offer, there’s a multitude of brands giving their own spin on spinning or cutting into the fat-trimming HIIT market like nobody’s business.

To help, we’ve gathered some of the most unique, exciting global franchising opportunities available today. These are the brands that have been on-the-up and are currently looking for master franchisees to expand their global presence:

Burn Boot Camp

IMAGE: Burn Boot Camp

This family-owned brand began franchising in 2015, and now has 210 locations in 37 states across the U.S, with over 200 units under agreement to open soon.

“Burn’s proven domestic model, strong economics, outstanding turnover ratio, and exponential growth make our concept enchanting to prospective master franchisees,” says Jolene Purchia, VP of franchise development.

Why should you invest? “Bottom line, Burn Boot Camp offers more value than any other boutique fitness concept on the market today,” says Purchia. “From our complimentary child-watch, stellar 45-minute camps, personal training in a group setting, proprietary floating floor, focus meetings, universal membership policy, and nutritional guidance (all of which is included in your membership) – Burn prides itself on its unique footprint in the fitness space!”

Established: 2012

Number of franchised units: 218 open, 410 awarded

Location of units: U.S.

Locations desired for master franchisees: Canada

Investment range: $148,830 - $353,150

Minimum required capital: $150,000 liquid and $300,000 net worth

Mayweather Boxing + Fitness

Image: Mayweather Boxing + Fitness

Bearing the name of a sporting icon, Mayweather Boxing + Fitness is aiming to be the premium name in the boxing workout world. The brand opened its first location in 2018, and in just a year has over 100 national units in development across the U.S. The plan, according to CEO James Williams, is to reach 500 sites within five years of launch – with many of these expanding internationally.

Established: 2018

Developing units: 100+

Original location: Los Angeles, U.S.

Investment range: $199,850 - $566,300

Minimum required capital: $300,000

ZADI Training

Image: ZADI Training

When Adala Bolto developed ZADI Training in 2017, she was coming off the back of being a fitness franchisee herself. She strived to create a HIIT workout brand that appealed to millennial women throughout Australia and, eventually, the world.

“ZADI’s very strong branding has proven popular and timely for the target market of young professional women who want to train in a female-specific space with workouts designed specifically for female bodies and training goals,” says Bolto. In terms of how she’d like the brand to expand, she says: “Master franchising is definitely the most preferred option for us at ZADI Training, as this will enable local operators who know the landscape, laws, and requirements of their territory to minimize complexity.”

Established: 2017

Number of owned units: 2

Location of units: Sydney, Australia

Locations desired for master franchisees: Australia (12 months), U.K., Asia & Middle East (2-5 years)

Investment range: $137,500 - $687,500

Minimum required capital: $137,500



The leading name for in-home personal training, GYMGUYZ wants its model to be as approachable as possible – for both franchisees and the end-user. The operation can be set-up by new investors in only eight weeks, and workouts are designed around the brand’s three Cs: convenient, customized, and creative.

Established: 2008

Number of franchised units: 231

Location of units: U.S., Canada, and looking to expand globally

Investment range: $35,000 - $44,999.80

Minimum required capital: $100,000

Digme Fitness

Image: Digme Fitness

A formidable newcomer to the boutique fitness scene, Digme Fitness is making waves throughout the U.K. with its pay-as-you-go spinning and HIIT studios. Their approach? “We don’t choose just anyone to become a Digme franchisee,” says Geoff Bamber, CEO. “Finding the right cultural partner for us is extremely important and something we prioritize.”

Digme Fitness are looking for master franchisees outside of London, and in primary cities internationally.

Established: 2016

Number of owned units: 6

Location of units: London and Oxford, U.K.

Investment range: $121,000 - $975,000

Minimum required capital: $123,000

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