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After only launching in September 2020, this novel brand is already targeting international growth.
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XP League (XPL), a youth esports league franchise model launched in September 2020, has announced its inaugural steps into international expansion with the signing of the brand’s first franchise agreement in Canada.
Signed with local entrepreneur Kevin Sterling, the site will launch in a co-working space in Ottowa, which Sterling also owns and operates.
“We’re excited to launch our brand in Canada and start our international expansion,” said Jay Melamed, co-founder of XP League. “We have aggressive plans to make XP League an international juggernaut in the esports industry and will look to continue our expansion through franchising.
Beyond our attractive franchise model, XP League is a rewarding experience for parents and children and teaches inclusivity, friendship, team building and competitive spirit. We’re honored to have enjoyed a successful quarter and are grateful to have Kevin join our growing XPL family.”
Following its September launch, XPL has grown to 18 territories and 11 states in the U.S. Its founding was driven by the fact that the esports market is expected to grow to nearly $1.6bn in 2023.
Investors of XPL receive a “league in a box” kit that includes league and tournament guidance and support, team logos, branded gear, exclusive coaching and esports brand partnerships, and more.
“Esports has been gaining traction over the last decade and the current pandemic has only added fuel to the fire for this growing industry,” added Melamed. “XPL is easy-to-run and nomadic, so a local civic center or empty office or retail space can quickly become an esports hub. There is vast white space available for entrepreneurs interested in monetizing a career in esports.”
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