New senior vice president of franchise operations and development at Elevated Brands is Tim Hicks, the company has announced. Hicks will be driving growth for the Massage Heights and The Gents Place brands. Glenn Franson, CEO of Elevated Brands, said “We’re thrilled to welcome Tim to the Elevated Brands executive team and have no doubt his extensive background and experience in leading and growing franchise concepts will make him a valuable asset. Throughout his career, Tim has developed innovative strategies that have yielded impressive results and I know that experience will play a significant role in driving our business goals, brand equity and growth as we continue our aggressive expansion across the U.S.”
Among companies Hicks has previously worked with are Gold’s Gym, Mystic Tan, Inc, Blockbuster, Capitol Entertainment Group and The Bar Method. Hicks said, “When I was introduced to the executive team at Elevated Brands, I was immediately struck by their commitment not only to growing Massage Heights, but also to leveraging their 10 years in the franchising industry to launch the national franchise development program at The Gents Place. I look forward to working with this talented leadership team to help both brands reach the aggressive development and operational goals they’ve set for the next five years.”
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