Stay in the know and receive the latest international franchising news, insight and investment opportunities
The fresh fruit arrangement franchise is expanding its portfolio with the introduction of a new floral offering.
Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here.
Edible, the world’s largest franchisor of stores offering all-natural fruit snacks, chocolate-dipped treats, and fresh fruit arrangements, is now adding to its selection with the introduction of FruitFlowers.
This diversification will allow customers to order fresh cut flowers alongside their regular items, which have been cut and sent from farms directly to Edible stores. This initiative was trialed over Mother’s Day weekend in 144 select Edible locations, and the brand pre-sold more than 80 per cent of its flowers within days.
“Edible continues to innovate how we help customers celebrate all of life’s special occasions, and today that includes fresh flowers alongside our popular signature treats,” said Edible president and COO Cheikh Mboup. “What makes FruitFlowers so appealing to consumers with distinctive tastes, is that Edible is the only brand to provide a fresh flower and dipped-fruit bundle using real chocolate.”
FruitFlowers can be purchased as individual bright floral bouquets, or paired with Edible’s 12-count box of fresh dipped fruit to create a unique gift. These can then be ordered for either curbside pickup or delivery.
The acquisition will lead to the reinvigoration of the 130-store concept
19 Jan 2021 | Read Article >Amidst a home fitness boom, this timely concept is growing overseas
19 Jan 2021 | Read Article >The growing creperie will expand into its ninth global market
18 Jan 2021 | Read Article >Akerman’s services are built around efficiency, effectiveness, and predictability
13 Jan 2021 | Read Article >The brand’s first Canadian master franchise agreement will bring its offering to the Great White North
13 Jan 2021 | Read Article >Walker brings over 20 years of experience to his new role
13 Jan 2021 | Read Article >For further information on the Tiger Bills franchise please submit your details below.