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The dipped treats brand has gone from strength to strength throughout 2020.
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Edible, the franchisor of more than 1,000 all-natural fruit snack retail stores worldwide, has signed 63 new franchise agreements so far in 2020, having signed 22 in August alone.
In addition to this, the brand saw a 60 per cent increase in August sales year over year, due to ongoing franchise support and the introduction of FruitFlowers, a floral product line offered by the brand.
The new franchise agreements signed will bring the Edible brand into key U.S. markets, including Miami, Houston, Austin, and Northern and Southern California. Edible will also increase its presence in established markets, such as Connecticut, Georgia, and the Carolinas.
“While Edible stores continue to flourish, it’s an exciting time to onboard new franchisees that are eager to grow alongside the brand,” said Patricia Perry, vice president of franchise development. “With every signed agreement, we’re welcoming new people with unique perspectives and authentic skillsets that help make the Edible experience their own. We’re thrilled to make an impact on their lives, and we anticipate that this collective momentum will remain strong throughout the year.”
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