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Edible appoints a new vice president of innovation & merchandising

Edible appoints a new vice president of innovation & merchandising

Angela Johnson joins the food retail franchisor and brings seven years of experience to her new role.

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Angela Johnson joins Edible as its new vice president (VP) of innovation & merchandising after serving seven years as the VP of marketing at Krystal Restaurants LLC, driving organizational strategy, vision and priority initiatives. She particularly focuses on strategic innovation and the creation of new products and ideas.

“As Edible continues to grow as a destination for all gifting and treat occasions, Angela will be instrumental in ensuring we continue expanding our category offerings and developing our franchise locations into one-stop shops for all of life’s celebrations and moments,” said Cheikh Mboup, president and COO of Edible.

“Her insight allows Edible to continue growing its product offerings and achieve its goal of being the premiere gifting destination. I know I speak for the whole Edible team in saying we look forward to Angela’s strategy execution and vision for the brand.”

Angela led brand strategy at Krystal and was responsible for overseeing partnerships with brands like Coca-Cola as well as launching new customer service systems to improve guest satisfaction and food quality. She also led the team responsible for launching the Hangover Krystal product, which saw a double-digit sales comp increase, proving her ability to successfully launch new products.

“I am excited and honored to be joining Edible in this capacity and look forward to assisting the brand in its mission to WOW each of its guests,” said Johnson.

“I’ve always strived to make each guest experience special, and I feel that Edible is the perfect brand for me to excel at this passion of mine.”

Angela began her career as an account manager for Fletcher Martin and graduated from the University of Georgia with a degree in international business and finance with a focus in marketing and finance.

Edible is still expanding both nationally and globally with proven franchise operators.

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