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Philippines-based DoubleDragon Properties Corp. is to expand its hotel portfolio under the hospitality brand Jinjiang Inn via franchising.
DoubleDragon chair Edgar Sia II said, “For JinJiang, we plan to build five company-owned hotels and subfranchise.” JinJiang Inn, one of the leading hotel chains in China, is one of the brands under DoubleDragon’s hospitality arm, Hotel of Asia Inc. “It’s like McDonald’s. We only own a few then we sub-franchise the rest,” he said.
HOA is the exclusive master franchisee of JinJiang Inn in the Philippines. The brand has catered to a growing number of tourists from mainland China following President Duterte’s rekindled diplomatic ties with China last year. With this franchising model, Sia said hotel expansion would become a low-capital expenditure business.
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