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Curry Up Now spearheads Southern expansion with female-owned franchisees

Curry Up Now spearheads Southern expansion with female-owned franchisees

The fast-growing Indian fast-casual concept has signed its third multi-unit franchise deal in the state of Texas.

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The innovative curry concept has signed its third deal in Texas with a woman-led franchise group. This marks Curry Up Now’s third multi-unit franchise deal in Texas, with agreements secured in Austin, Dallas and Houston.

The female-owned franchise group, Ekam Gourmet Kitchens LLC is led by Kiran Khajuria and Samyuktha Kilaru plan to grow the brand after the initial locations opened in the Fort Worth area. The pair are seeking sites and plan to open the first restaurant in 2022.

“We were incredibly drawn to the Curry Up Now concept immediately for its welcoming ambience, consistent ‘party in the mouth’ flavors and overall customer experience,” said Kilaru.

“Curry Up Now has achieved what was missing in the American fast and fine casual market—it has captured the essence of traditional Indian street food, delivering the authentic and flavorful cuisine straight to American streets with an enhanced guest experience.

“We are already looking for real estate for our first few restaurants, one of which will include the craft cocktail bar concept that some flagship Curry Up Now’s house called Mortar & Pestle.”

Khajuria and Kilaru have 25 years of experience between them in the corporate sector and vast knowledge of the business world. Kilaru has experience in the food industry with Khajuria was involved in healthcare.

“We couldn’t be more excited to work with Samyuktha and Kiran to further expand the Curry Up Now brand throughout the state of Texas,” said Akash Kapoor, Founder, CEO and Chief Troublemaker for Curry Up Now.

“Their passion for Curry Up Now’s authentic and playful Indian cuisine coupled with their extensive business knowledge gives us full confidence that their restaurants will be incredibly successful.

“We’re also looking forward to bringing our unique cuisine to the Fort Worth community as we expand throughout the great state of Texas and continue on our quest to be the biggest & baddest Indian brand.”

Curry Up Now is working with FranSmart, an industry-leading franchise development company.

“Curry Up Now is taking over Texas by expanding into all the hot markets, like Fort Worth, Dallas, Austin and Houston, and is set up to continue rapid growth into additional available territories throughout the state,” said Dan Rowe, CEO and founder of Fransmart.

“With its Tex Mex-like spin on authentic Indian food, Curry Up Now is a fail-proof concept in the hands of an experienced business owner. Interested franchisees will want to jump on the limited-time franchise development deal while they still have the chance.”

Curry Up Now has signed multiple multi-unit franchise agreements and opened 18 locations in the previous 18 months. The brand plans to open an additional seven locations in 2021, and another 50 more in the developmental pipeline.

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