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Curry Up Now make plans to offer a limited-time incentive for its new multi-unit franchisees

Curry Up Now make plans to offer a limited-time incentive for its new multi-unit franchisees

In an effort to boost business during the pandemic, Curry Up Now is reducing requirements for new franchisees through limited-time incentives and flexible footprint plans.

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With the pandemic in mind, Curry Up Now is reducing its minimum five-unit requirement for multi-operator franchisees to three, as well as reducing the development fee. With a new menu and flexible footprint plans, entrepreneurs can fit their new Curry Up Now franchise around their needs and capabilities.

“With an increase in Class A property availability and attractive lease deals being negotiated now, we designed this incentive to encourage savvy entrepreneurs to get off the sidelines, take action and join the Curry Up Now family,” said Akash Kapoor, CEO and founder of Curry Up Now.

“We’ve successfully worked hand-in-hand with our franchisees to build creative strategies to maintain momentum, sign deals, and open new locations during the pandemic. They recognize the opportunity to invite additional franchise partners to the table as Curry Up Now’s brand presence grows across the country.”

The husband-and-wife team of Akash and Rana Kapoor have grown Curry Up Now to include 14 brick-and-mortar locations across the United States, three food trucks, and a number of digital kitchen outposts dotted across the country.

Curry Up Now became the first restaurant in seed-stage ventures firm Liquid 2 Ventures portfolio, providing funds needed for corporate and location expansion across the country. In the last 18 months, Curry Up Now has opened seven new locations with plans for many more in 2021.

“The market is still ripe for continued expansion and growth,” said Kapoor. “With our franchisees, development team, investment partners, and new locations rapidly opening, we have successfully grown our brand to all four corners of the continental U.S., and the sky’s the limit.”

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