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Choppaluna debuts in U.K. with flagship London store

Choppaluna debuts in U.K. with flagship London store

The latest concept from Hero Brands has kick-started its franchising journey.

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Choppaluna, the food-to-go restaurant brand created by Hero Brands, the parent company of German Doner Kebab, has launched its first flagship U.K. store in Bloomsbury, London.

Following the launch of this location, Hero Brands confirmed that the next site would open in Berlin’s city center by January 2021, with further expansion to follow throughout the coming 12 months.

“It’s very exciting to be launching our first restaurant in Bloomsbury, London,” said co-founder and CEO of Choppaluna, Nikras Agha. “Choppaluna will truly revolutionize the healthy eating space in the U.K., bringing customers indulgent healthy options that fit with a fast-paced on-the-go lifestyle.

“Following the launch of our first flagship store in Bloomsbury, we will open a further site in Berlin by early next year and are currently looking at two other sites in London. The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for growth throughout the U.K.”

Choppaluna provides customers with a guilt-free menu of vegetarian and vegan options, as well as a wide variety of superfoods. Customers can choose from over 60 toppings before watching a member of the Choppaluna team chop up their food before their eyes.

The brand also offers a breakfast menu including high energy options like scrambled eggs and smoothie bowls, alongside its salads and ‘Big-Rolls’; where salad meets burrito to provide a filling option for lunch and dinner.

Hero Brands’ other restaurant concept, German Doner Kebab, currently operates throughout the U.K., Europe, North America, and the Middle East, with over 700 franchises signed-up to its global growth strategy.

Athif Sarway, CEO of Hero Brands, believes that Choppaluna will help to continue this exponential growth.

“Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future,” said Sarway. “Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food, and an aspirational experience that is shareable on their social channels.

“Choppaluna responds to this trend and we worked very closely with Nikras and the team to develop the brand and a proposition that truly disrupts the healthy eating space. We are excited to have launched in Bloomsbury and will now bring Choppaluna’s unrivaled industry expertise and backing to truly launch and grow the brand throughout the U.K. and global regions.”

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