Premium fitness concept Blink Fitness has announced a focused franchise strategy which hones in on six key regions, including Charlotte, Dallas-Fort Worth, Phoenix, Raleigh, Las Vegas and Kansas City
The announcement comes on the heels of a 20-unit franchise development agreement in the greater Sacramento area with Yadav Enterprises, Inc. and its president and founder Anil Yadav.
Yadav Enterprises, Inc. operates more than 350 restaurants covering six brands: Jack in the Box, Denny’s, El Pollo Loco, Corner Bakery Cafe, Sizzler and TGI Friday’s throughout Northern California, Texas and six Midwest states. Yadav identified Blink as a strategic and proven franchise business to diversify his portfolio and enter the fitness sector.
Todd Magazine, CEO of Blink Fitness said, “The wind is at our back. We are in a fantastic position to be aggressive with our franchise growth strategy as we are attracting talented franchisee groups such as Anil’s Yadav Enterprises, Inc.
“Blink has carved out its place in affordable fitness as a brand that endears members with its all-inclusive Every Body Happy vibe and elevated member experience.”
Founded in 2011, Blink Fitness currently has more than 100 locations open or in development and has plans for more than 300 company- and franchise-owned Blink Fitness gyms in the next three years. In addition to the landmark Sacramento deal, Blink Fitness has signed multi-unit agreements in New York, Florida, Virginia, Ohio, Massachusetts, Michigan, Illinois, South Carolina and Texas.
Blink Fitness’s franchisees benefit from hands-on operational insights from the brand’s 80 company-owned locations open today. Additionally, the scale of Blink Fitness’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees. Franchisees also gain insights from Blink Fitness’s experienced senior leadership team, which includes executives from blue-chip brands in retail and hospitality.
As Blink Fitness focuses on franchise expansion in 2019, the brand is awarding franchise development opportunities to experienced multi-unit groups, focusing on diversifying their portfolio with a proven concept well-positioned for growth.
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