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The established 96-year-old maintenance franchise will soon be available to Mexican homeowners.
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Ace Hardware International Holdings Ltd., a subsidiary of Ace Hardware Corporation, has announced it will soon be expanding into a new, untapped market with the first franchise agreements signed in Mexico.
These upcoming locations will add to Ace Hardware’s already considerable portfolio of 5,300 sites, distributed across 70 countries – the brand has come a long way since its 1924 founding in Oak Brook, Illinois.
“The expansion of the franchise model in Mexico gives us a platform to further deliver on Ace Hardware’s legacy of providing local investment and ownership opportunities to entrepreneurs,” said Alejandro Lorenzo, VP of international business development at Ace International. “We want to continue to develop a network of successful, locally owned and operated Ace Hardware stores that focus on serving Mexican families with locally sourced products.”
Ace Hardware has enlisted Feher Consulting, headquartered in Mexico City, as its exclusive franchise representative in the country. Multi-unit and area development agreements will be made available to investors who meet the brand’s criteria, and flexible store formats ranging from 300 to 3,000 square meters will help locations to meet the needs of Mexico’s home improvement consumers.
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