Boca Raton, Florida-based fitness concept Orangetheory has signed a master franchise agreement with Wellcomm Health and Fitness to tone up England’s North and Midlands regions. Under the agreement, 40 new Orangetheory studios will open in an area stretching from Northumberland to Buckinghamshire. The first new locations will open this year.
Orangetheory began its expansion in the UK in 2017, when it announced plans to open 70 locations over the next decade.
Dave Long, co-founder and chief executive officer of Orangetheory, said “Orangetheory is the workout for everyone – all ages and all fitness levels can try it and be successful. After our Wellcom partners tried a class, they became passionate about bringing our innovative and scientifically-proven fitness approach to the North and Midlands. Together, we are building a healthier world and are helping others live a longer, more vibrant life.”
Orangetheory launched in 2010, since when it has opened over 850 locations in 47 US states and 16 countries.
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