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ICONS Coffee Couture plans 15 new locations for Saudi Arabia, the German chain has announced. The brand which already operates nine locations in the UAE has signed a master franchise agreement with Dammam-based Eram International. Under this, ICONS will open in Dammam City and Khobar City in 2017 and Jubail in 2018. Founder Elena Weber said, “We’re excited to bring Icons and it’s lifestyle finally to the Kingdom of Saudi Arabia, and therewith one of the most high-street and fashionable nations in the region. I have always been a staunch proponent of eating what you want in the most healthy, nutritious way, and this aligns with the vision of the urban population of region, and I look forward to this special new journey to come,”.
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