The Boost Juice brand launched in Australia in 2000. Since this time, our network has experienced phenomenal growth across the globe, now operating in over 15 international markets. Boost Juice Bars offer a healthy alternative to fast food with a menu offering more than 30 delicious juices, smoothies and crushes. All Boost products have been developed with the assistance of a nutritionist and are at least 98% fat free and free from any artificial flavours or colourings.
The juice and smoothie bar concept was relatively new for the Australian market when the Boost Juice brand first emerged in 2000. Boost was never simply about healthy and great tasting juices or smoothies – the brand is based on an entire experience which takes place every time a customer enters a Boost Juice store. This experience is a combination of a fantastic product, served by positive and energetic staff who greet you with a smile and call you by your first name, in a bright colourful store environment with fun music to match.
Boost’s international strategy recognises that consumers around the world have different values, tastes, customs, purchasing powers and media habits while also understanding the importance of global brand consistency. We ensure that our messages are just as persuasive in foreign markets as they are at home in Australia. Internationally, we work with our partners as the experts in their regions. Their expertise combined with our Boost knowledge allows us to decide how far to adapt, or localise our marketing mix for each individual market. While this can be challenging, we understand this as a crucial element of our strategy when launching in foreign markets. We must protect the original integrity of the brand whilst also adapting our business model to ensure that it is relevant to each market and meets local demands. Our international master franchise partners have full access to the intellectual property we have developed since the inception of the brand including; marketing material, product recipes, store design manuals, sub-franchising processes, IT support & a dedicated operations team to support you every step of the way.
We are seeking master franchise partners to launch Boost Juice in new international markets. Specifically, we are looking to partner with groups who have one or more of the following; business ownership experience in food & beverage or hospitality industry or local retail leasing and supply chain/logistics networks. You must also be passionate about bringing a healthy, fun retail concept to your local market. The initial investment for a Boost Juice master franchise agreement varies however, we recommend that new groups have liquid capital of US$1,000,000 – US$2,000,000 available to them. Please note that this figure is not an upfront franchising fee; it is our recommendation of capital to support the business through its start-up.
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