Nestlé Toll House Cafés Going Strong in Middle East
Nestlé Toll House Cafés by Chip is set to add 30 more cafés to the total of 50 locations it now operates in the Middle East. Last summer saw the group’s sixth outlet open in Iraq’s Baghdad Mall and Lebanon acquire its own sixth venue at The Spot Choueifat. Further agreements have been signed for Lebanon openings. 18 outlets are now open in Kuwait, while five new agreements have been signed in the Kingdom of Saudi Arabia.
Ziad S. Dalal, President of Crest Foods, Inc, the franchisor of Nestlé Toll House Café by Chip, said “We have made a concerted effort to expand our brand throughout the Middle East, and thanks to our outstanding franchisee partners in the region, our growth is accelerating significantly. “It’s humbling to receive such overwhelming support as we spread this wonderful concept across Iraq, Kuwait, Lebanon and Saudi Arabia, and we still have plenty of room for continued expansion in these and other nations.”
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