Restaurant Brands International Inc has announced the establishment of a master franchise joint venture company, TH Coffee Services Philippines. The joint venture company is to become the master franchisee for Canadian coffee chain Tim Hortons in the Philippines. Daniel Schwartz, CEO of Restaurant Brands International, said, “The master franchise joint venture model has been a successful strategy for the Burger King brand and we expect it will help us drive growth and build scale for the Tim Hortons brand over the long term. Tim Hortons opened its first restaurant in Canada in 1964 and in the US in 1984. Today, the brand maintains a strong base of restaurants across Canada, the U.S. And the Middle East.
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