Helping balance the gender books in franchising is Demi Hoar, who has become Mr Electric’s first female franchisee in the UK. Formerly a combat medical technician with the British Army, 23 year old Demi has signed a franchise agreement which will see her launching her Cardiff-based business on September 1. The Mr Electric franchise will be co-owned by her partner, Daniel Wright, who will remain in military service for the next 12 months. Mr Electric is one of four networks operated in the UK by global franchiser, the Dwyer Group. Demi said, “I was led to Mr Electric as my partner was looking into franchising and I had just passed my electrical course, so it made sense.” However, she added, “although I am a qualified electrician, I didn’t even contemplate starting a business on my own – I knew that I needed to know more than just my way round a circuit board! By joining Mr. Electric I have a ready-made team of experts who can help with everything I need, from business plans to marketing strategy to staff recruitment and retention. I’m never on my own.” The announcement reflects the rising popularity of the ‘Women in Trades’ program, which was initiated by Dina Dwyer-Owens, co-chair of the Dwyer Group, and is supported by Mr Electric. Demi says, “I feel that I’m doing my bit to knock down both gender bias and that glass ceiling!”
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