global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Xponential Fitness, LLC

Xponential Fitness is one of the world’s largest franchisors of boutique fitness studios, with a portfolio of eight industry-leading brands in the categories of Pilates, yoga, dance, cycling, barre, rowing, stretching and running.

With over 1,500 studios open and operating across all eight brands, the Xponential Fitness concepts are well-proven over time.

Xponential Fitness brands range from boutique fitness pioneers like Pure Barre and Club Pilates, to cutting-edge concepts such as Row House and STRIDE.

Franchisees and master franchise partners of Xponential Fitness brands receive complete initial and ongoing support on all aspects of the business from a professional team with years of experience in fitness and franchising operations.

Xponential Fitness views its franchisees as partners in the business, and everything the company does is geared toward helping its franchisees and master franchise partners succeed.

Xponential investors

Xponential Fitness is seeking motivated and qualified master franchise partners to develop their brands in key global markets, including:

  • U.K.
  • France
  • Spain
  • Germany
  • Netherlands
  • Italy
  • Select markets in Asia-Pacific and Latin America
  • The ideal partner should have a passion for health and fitness and for the Xponential Fitness brands and have a vision for significant growth through franchising.

    Join a rapidly-growing boutique fitness brand

    Xponential Fitness studios have an average total size of less than 200 square metres, and their customers come from within a 5-10 minute travel distance, creating a significant unit growth opportunity. This, combined with the fact that fitness in general, and boutique fitness specifically, have been steadily growing worldwide for years, makes an Xponential Fitness concept an exciting investment opportunity.

    According to IHRSA (the International Health, Racquet & Sportsclub Association) revenue from fitness facilities grew to nearly $100bn in 2019, with global membership of more than 184 million people.

    Training and support

    Master franchise partners receive extensive ongoing support from the Xponential Fitness international team, which is made up of experienced professionals with years of international development success. In addition to having support from a dedicated international team, master franchise partners will also have frequent interaction with key members of the brand-level team, in the areas of sales and marketing, financial management, construction and design, and much more.

    How much does a master franchise investment cost?

    Potential master franchise partners should have access to the initial capital of at least $750,000, some of which will be needed for immediate investment, and some of which may be spread over time as the business ramps.

    Master franchisees pay an initial master franchise fee to Xponential Fitness upon the signing of the master franchise agreement. The fee itself will depend on the size and scope of the market, as well as the number of brands selected by the master franchisee. Thereafter, Xponential Fitness and the master franchisee share in the initial fees from sub-franchises sold in the market, as well as ongoing royalties and vendor rebates.

    In addition to the initial fee, the master franchisee is also expected to open at least one pilot studio in the market which will serve as a functioning studio as well as a training and testing location.

    Xponential Fitness, LLC News & Case Studies

    For further information on Xponential Fitness, LLC
    global franchise picks

    franchise directory

    • TaxAssist Accountants

      Business & Professional Services, Financial Services, <100K, Featured

    • Cafe2U

      Food & Catering, Coffee, Take-away, <100K, Featured

    • 800 Pizza

      Food & Catering, Fastfood, Pizza, Take-away, Featured

    view more
    Connect with Linkedin Logo
    Global White Logo Click Here

    other franchises you may be interested in

    Close button


    Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


    Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


    We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


    This online privacy policy applies only to information collected through our website and not to information collected offline.


    Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


    By using our site, you consent to our online privacy policy.


    If we decide to change our privacy policy, we will post those changes on this page


    If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: