Southern Fried Chicken know a thing or two about franchised QSR (Quick Service Restaurants) with global knowledge gained over the last 40 years.
After developing a pioneering licenced network of over 500 partners in the UK serving the unique Southern Fried Chicken taste to hundreds of thousands of customers every day the FFS Brands Group turned its attention to fully franchised operations in the 1990’s and helped business owners develop single and multi-site restaurants in almost every continent.
In recent years the focus has been on regional developers and master franchise partners to build and expand the brand in an exciting and rewarding way. Unlike many traditional franchise concepts that charge up to 12% in ongoing franchise fees, Southern Fried Chicken and its sister AJ’s Piri Piri have adopted a less punitive system with fixed fees that equate to less than 2% of turnover. The added benefit is that these fees don’t penalise success and instead encourage investment in additional sites.
The QSR and casual dining industry is cost sensitive and when say 10% royalty is charged on turnover the net result can mean less than 5% profit for the hard working franchisee. Charging a fixed fee can boost this profit figure by up to four times and provide reward for the risk that franchisees always take.
New franchised stores have opened in an impressive list of countries such as the UAE, French Guiana, Kazakhstan, Kyrgyzstan, Senegal and France. Other countries due to open include Ivory Coast, Kenya, Egypt, Lebanon, Jordan, Saudi Arabia and Martinique. This list increases almost weekly with incredible interest in the ground breaking formula.
All locations have core equipment supplied to a fully designed interior. 2015 saw the introduction of a new Urban interior to compliment the traditional chicken and the grilled chicken pieces, wraps and salads that complement the menu.
All that President Chris Gibson asks for is a commitment to the brand for any country developer, this commitment is a balanced fee structure that demonstrates a recognition of the transfer of knowledge. After this the franchise standard requirement to follow the system and use approved seasoning and packaging so that every store has the same taste experience. That is the easy bit to explain, the difficult part is transferring the knowledge and system to eager franchisees and their teams. This is why the training is comprehensive and includes options for post launch assistance at the crucial time for any fledgling business.
Ongoing support from an experienced brands team includes marketing and design services as part of the monthly fees and as you would expect regular audits to ensure that the five star food standard rating is maintained.
With all of this activity FFS Brands anticipate a steady but healthy growth rate and are looking for serious multi-site investors to own and operate in their country or region.
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