800PIZZA is committed to offering traditional and authentic Italian food, true to the Italian culinary heritage through the use of high quality ingredients, traditional recipes and wood fired baking. The brand is now considered by many pizza aficionados to represent the best Italian restaurant in every city where it has found a home; yet it started from the humblest of beginnings.
Mr. Alessandro D’Ubaldo had been living in Dubai since 1999; and in 2007, his passion for traditional, authentic Italian food (and the lack of places in which to enjoy it around him) inspired him to create a pizzeria of his own. 800PIZZA opened its doors on March 8th in Al Barsha, Dubai – a modern, dynamic, forwardlooking name for a tiny gem of an establishment. Little more than a hole in the wall, in fact, it contained the Italian owner’s pride and joy: a genuine, handcrafted wood-burning oven flown in all the way from the ‘The Boot’ of Southern Europe.
In 2010, 800PIZZA joined hands with Belhasa Hospitality, which resulted in a strong growth for its business. By October 2012, the joy and satisfaction Mr. D’Ubaldo’s brainchild brought to all its customers were not just contained within the 40sqm branch in Al Barsha, Dubai, but had spread all over the city, with an additional six branches in Dubai as well as five franchise units sold in Abu Dhabi, UAE, five in Qatar, and three in Ajman and Sharjah, UAE.
Alessandro’s ardent passion and wish to share a taste of real Italian cuisine with people in this part of the globe has indeed proved to be a huge success. With new branches opening all the time, 800PIZZA has demonstrated its excellence in the food industry and has surely built a brand recognised by many as the leading name in traditional and authentic Italian food. Could you be a part of taking the story further?
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