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FlannelJax’s is the premier axe throwing and lumberjack sports experience!

The brand’s “Extreme. Social. Fun!” experience is something that everyone wants to take part in, and once you hear the axe THWACK into the target, guests are hooked. FlannelJax’s incites a feeling of FOMO – or “fear of missing out”.

Each FlannelJax’s center offers a premium and exciting take on social and competitive games. Axe throwing is the main attraction, but FlannelJax’s also offers Cross-cut sawing and ‘Thump the Stump’ to get guests working together and engaging with each other. Whether a group is attending for a birthday or as part of a corporate team-building event, the FlannelJax’s experience is designed to let groups of all sizes enjoy a thrilling experience.

The secret sauce of FlannelJax’s is its specialization in team building for companies and organizations. Companies are looking for fun and inclusive ways to engage their employees and customers, and FlannelJax’s fits the bill. For the same cost as a dinner out, FlannelJax’s offers an exciting experience that gets teams working together and competing against each other in an unforgettable and unique experience.

FlannelJax’s is part of the Metal Supermarkets Franchising family of companies, which was founded in 1985. Metal Supermarkets is a successful franchisor with units across four countries. With veteran franchise experience at the helm, the FlannelJax’s business system checks all the boxes to be a successful business:

  • High growth potential
  • Nominal investment
  • Fast ramp-up
  • High margins and low overhead
  • Multiple differentiation opportunities
  • Strong demographic demand
  • Multiple revenue streams
  • No dominant national competitors
  • Perfect for executive franchisees or owner-operators
  • Who is FlannelJax’s looking for?

    FlannelJax’s is actively seeking U.S. candidates for owner/operator or executive ownership. The brand is looking for entrepreneurs who are interested in joining a fast-growing family entertainment industry that want to own a business that is fun to be a part of.

    Training and support offered by FlannelJax’s

    With over 100 years of combined franchise experience, FlannelJax’s has developed a comprehensive training and support system to help franchisees hit a bullseye.


    Encompassing both online and in-center training, FlannelJax’s initial two-week training will ensure you, your manager and your team will have the knowledge needed to run a profitable and successful FlannelJax’s center.

    Site Selection:

    The brand’s boots-on-the-ground site selection team will help you find the perfect location for your FlannelJax’s center. Realtors are looking for businesses like FlannelJax’s to fill their spaces left by the decline of typical retail businesses, making FlannelJax’s a hit whether it be a strip-mall or downtown HUB.

    Build Out

    The professionally designed FlannelJax’s center features module courts that can fit almost any space. And FlannelJax’s centers do not require a full kitchen, so the brand’s team can help you maximize the space to achieve the best configuration for generating revenue.

    Customer Care Center

    FlannelJax’s wants you and your team to focus on the business. That is why its Customer Care Center is set-up to handle all inbound calls for your center. Trained and professional staff will make bookings and answer customer questions, allowing your team to focus on delivering an amazing experience to guests. The brand also has event specialists that will actively sell the FlannelJax’s team-building experience to businesses in your market. They take care of all the bookings for you!

    Preferred Service Providers

    With a proprietary, cloud-based business system, payment solutions, waiver management and site-specific professionally designed build-outs, FlannelJax’s preferred service providers mean you have the tools to manage your business and keep the guest experience as sharp as an axe blade.


    FlannelJax’s gets the guests coming through the door. Its comprehensive and cutting-edge marketing programs are designed to raise FlannelJax’s brand awareness in your market and generate bookings for social and corporate events. Its experienced marketing team will take care of website management, social media support, marketing collateral for multiple channels, and much more.

    Operational Support

    With an experienced operations team, the brand is ready to help you and your team get up and running smoothly. Relying on countless tools to help manage, monitor and analyze your business, FlannelJax’s helps your team to deliver a world-class experience every time.

    Financial information

    FlannelJax’s is a low-to-moderate investment with great growth potential. With multi-unit territories available across the U.S. and international master franchise opportunities, FlannelJax’s provides a high margin, low overhead business with multiple revenue streams. And veterans save $5,000 through VetFran!

  • Total Investment Range: $180,500 to $459,000
  • Minimum net worth: $500,000
  • Minimum Liquid Capital: $150,000
  • Franchise Fee: $46,500 to $49,000
  • FlannelJax’s News & Case Studies

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