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Chuck E. Cheese

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Chuck E. Cheese is the world’s #1 family entertainment center brand with over 600 locations in over 16 different countries/territories and counting.

Our venues deliver a kid-friendly atmosphere and feature a broad array of entertainment offerings including arcade-style and skill-oriented games, rides and live entertainment shows, with the opportunity for our guests to win tickets and redeem prizes such as toys, plush dolls, and branded merchandise. In our experience there is consistent demand for wholesome entertainment and family dining in all types of macroeconomic environments, and that our combination of entertainment and dining with a strong value proposition creates a differentiated experience that appeals to our guests.

Our industry has undergone a rapid evolution, and Chuck E. Cheese is leading the way to serve new generations. We’re a forward-thinking franchise of family entertainment centers that are consistently raising the bar in gameplay technology, entertainment, birthday parties, and culinary innovation. With over 2 billion game plays – we have the expertise to match demographic profiles of a location with the right games mix.

Chuck E. Cheese offers a turnkey branding tailored for local markets, offers an attractive ROI, and leads the world in game knowledge, sourcing, and innovation starting with our Play Pass/ E-ticket technology.

Holding over 1 million birthdays every year, Chuck E. Cheese is a leading kids’ party franchise boasting a 99 per cent brand awareness in family entertainment.

Internationally we have adapted our concept to cater to local cultures and customs for an improved experience for guests in all areas of the world.

How does the Chuck E. Cheese franchise model work?

Our business model has been carefully created to offer lasting bonding experiences for families and franchise partners world-wide. It’s a formula that works to spread joy while bringing in profits. Current franchise partners have found success and continue to expand throughout their territories and often adding new territories to their development plans.

Chuck E. Cheese offers a variety of footprints ranging between 750 – 1400 plus square meters for in-line, mall, and stand-alone locations.

For select markets, Chuck E. Cheese also offers a master franchising model that allows for a more rapid and profitable growth plan for qualified franchise partners. The master franchise partner needs to meet certain qualifications prior to being authorized to begin sub franchising.

What kind of franchisees are you looking for?

To maintain our brand’s reputation and to structure a successful partnership, Chuck E. Cheese looks for the below criteria in potential partners who meet the following requirements.

· A resident of the country to be developed and have knowledge of operating businesses including local regulations, real estate, and local cultures

· Have a passion for the brand, commitment, and a drive to succeed

· Strong leadership skills

· Strong business and financial acumen

· Good interpersonal and administrative skills

· An entrepreneurial mindset

· Capital to grow

Existing franchisees who have experience owning/operating businesses in the real estate, entertainment, arcade industries or large multi-restaurant groups in their local markets and are looking to add an exciting highly profitable brand to their portfolio.

Current franchise partners discovered that Chuck E. Cheese offered an opportunity to diversify their investment portfolio in a market with little competition. A number of our existing franchise partners have since expanded their territory and continue to develop annually through both additional franchised location openings or sub franchising.

Chuck E. Cheese is searching for multi-unit and master franchise partners in available markets across the globe.

What kind of support can Chuck E. Cheese franchisees expect?

Chuck E. Cheese offers prospective franchise partners, an in-depth discovery day to walk through the franchise model, support system, and more. During the pandemic, we have also developed an online version of our in-person discovery day that helps work around travel restrictions.

After signing a letter of intent, the international support team will work with potential partners in aligning their business plan for the Chuck E. Cheese franchising model in preparation for executing a development agreement

Upon signing a development agreement, new franchisees will work with the international support team in several different phases to structure the development and launch of the business in their local market. This includes training/support in the following:

Brand manager/Owner training

· Basic operational training at a regional or domestic US location for understanding the brand and experience.

Marketing training & support

· Menu & pricing structure guidance

· Turnkey new market opening guide

· Creative asset library

· 4 seasonal global campaigns

· Campaign guidance and evaluation

· Marketing team hiring support

· Marketing & advertising outlet support

Operational training & support

· Coordinates operational projects to achieve optimal work production across the board

· Provides an updated client, customer, contractor and supplier management system

· Assist the business operations manager in P&L management

· Consults on expenses and budgets

· Provide recommendations and suggestions for increased performance

· Assists in training support as necessary

· Communicates procedural changes

Other ongoing support

Chuck E. Cheese offers ongoing support in the following areas: real estate, site selection, architecture, market mapping, lease terms, project management, supply chain, menu, pricing, operations, ongoing training, marketing, advertising, games support/ buying, content creation, and financial analysis.

Why should entrepreneurs go with Chuck E. Cheese?

Again, we believe that Chuck E. Cheese benefits from strong and consistent demand for its entertainment offerings from families with children ages 2 to 12 who desire high quality, safe, clean, convenient and affordable ways to spend time and make memories with their children outside of the home. Chuck E. Cheese venues feature an open and bright setting, which we believe creates an inviting atmosphere for kids and a good line of sight for parents.

Each venue includes approximately 50 to 75 games, rides and attractions for kids of all ages, including classic skill games, such as arcade basketball, skee-ball and Whack-a-Mole, along with the ticket blaster machine where birthday guests can grab as many tickets as possible in 30 seconds. Our menu features fresh, hand-made pizza, boneless and bone-in chicken wings, desserts and beverages. Chuck E. Cheese, our iconic, energetic mouse mascot, performs music and dance shows and interacts with our guests, driving strong brand recognition.

Chuck E. Cheese is an opportunity to expand an entertainment investment portfolio or diversify an existing portfolio of varying investments.

Chuck E. Cheese is unique in the market place offering a successful mixture of world-recognized entertainment, innovative games, premium quality food, and memorable parties.

With world-class support from the ground up from professionals with years of marketing and operational knowledge, turnkey branding, and an attractive ROI, Chuck E. Cheese is a strong investment choice in any market.

Latin America Market #1

• Average Sales $1,252,569; profit 26.2 per cent

• Capex $1.6 million

Latin America Market #2

• Average Sales: $1,583,273; profit 29.5 per cent

• Capex $1.8 Million

Middle East – Region

• Average Sales: $2,887,000; profit 42.75 per cent

• Capex $2.2 – $2.6 Million

DISCLAIMER: The foregoing information are averages only and are not guarantees of performance. Your experience may be different. Costs of construction, operation (such as: labor, goods, inventory and equipment) may differ and depend upon various conditions, such as local and current economics, demographics, etc. You should consult your own economic experts and legal advisors for more information.

Is Chuck E. Cheese targetting any areas for expansion?

Chuck E. Cheese is setup to expand in several Europe, Middle East and LATAM markets, with its existing franchise partners. We are also targeting China, the Philippines, Russia, Turkey & Brazil. For additional markets please see click on the link below.


Financials overview

Initial range: $1.6 million - $2.6 million

Minimum required capital: $1.6 million

Total investment: $1.6 million - $2.6 million

For further information on Chuck E. Cheese
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