Shop & Store Vietnam 2018

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With the growth of an urbanized population and a consequent increase in domestic consumption, Vietnam is brimming with opportunities for franchises and retail businesses. The Reed Tradex-organized International Confex, Shop & Store Vietnam is the industry event for in-store and online retail solutions and franchise opportunities in Vietnam. The first event is scheduled for 28 - 30 March 2018 in Ho Chi Minh City, Vietnam.

Why Franchise in Vietnam?

Vietnam’s retail and franchising industry continues to embrace the wider international community. The country is an attractive proposition to companies looking to invest there; Vietnam has a population of over 95 million people, 60 per cent being consumers aged under 30. No surprise, then, that multinational retail and franchise groups have taken active steps to penetrate the market in Vietnam.

“Vietnamese businesses have been exploring the opportunities available through franchising,” said Mrs. Phi Van Nguyen, the founder of Retail & Franchise Asia (RFA). “The model is very popular and well-suited to Vietnam, and it’s now becoming the trend for tomorrow’s businesses.” Indeed, according to figures from the Ministry of Industry and Trade of Vietnam, from 2007 to 2016, Vietnam has witnessed the arrival of 164 foreign franchises bringing in 201 brands. Food & beverage franchises comprise 40 per cent of those, and the list of businesses establishing themselves in Vietnam includes KFC, Lotteria, Jollibee, Pizza Hut, Starbucks, McDonald’s, Domino’s Pizza, Popeye’s Chicken and Texas Chicken.

In addition, a recent Nielsen survey concluded that Vietnam ranks third in the world in terms of consumer fondness for branded goods, with 73 per cent of Vietnamese participants responding that they liked to buy products of famous brands, and 56 per cent saying they were willing to pay more for designer products than for others of a similar nature. There’s never been a better time to invest in one of the world’s fastest-growing consumer markets, Vietnam.

Shop & Store Vietnam – your business starts here!

With long-term experience in MICE and involvement in over 30 B2B exhibitions as well as conferences during the past thirty years, Reed Tradex has earned a well-deserved reputation as a highly professional and reliable exhibition organizer in Thailand and Vietnam. To respond to the opportunities and challenges of the retail and franchise industry in Vietnam, Reed Tradex decided to launch the international Confex Shop & Store Vietnam 2018 (SSV18) which will cater to the needs of all businesses, from small retailers to established SMEs and existing franchisors in comprehensively expanding their business. The first edition is scheduled for 28 - 30 March 2018 at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam.

Shop & Store Vietnam will introduce the new concept of Confex, which focuses on delivering enriched content and a 360º view of the industry through a combination of conference and exhibition. The Shop & Store Vietnam Exhibition will feature over 100 local as well as international brands and the event is expected to attract more than 7,000 visitors.

Shop & Store Vietnam is designed as a B2B meeting place and hub for franchise brands and franchisors. Experts from diverse sectors such as food & beverages, beauty & health, education, retail store and many more will be able to meet with aspiring entrepreneurs, investors and potential buyers. More than 70% of exhibitors are in the food & beverage sector and among those exhibiting this year will be King BBQ, ThaiExpress, Seoul Garden, Capricciosa, Khaolao, Sushi Kei, Blackball, Chapayom ...

The exhibition also attracts world-class retail supplier and solution providers from retail technologies, finance software, store management systems, catering and hospitality equipment suppliers, professional retail services and e-commerce systems. Happy Move, Senior Soft, Can Innovation, Paneles, Suzhou Hongyuan … are just some of the names who will show their retail technologies and solutions at Shop & Store Vietnam this year.

In consumer business, people make different purchasing decisions. Businesses often try to influence a consumer’s behavior with factors they can control, such as store layout, music, grouping and availability of products, pricing and advertising. Therefore, besides franchising and retail, which respectively account for 60% and 20% of the floor, space is also dedicated to shop design and fitting. As a key player, LG will bring to Shop & Store Vietnam its comprehensive range of retail devices and digital signage solutions.

Conferences & Activities

Shop & Store Vietnam - Conference offers a unique line-up of experts offering useful tips and advice on professional and personal levels, along with local insight for investors, new trend updates for local businessmen and a chance to network. There will also be inspirational activities such as ‘Digital Supermarket’ and ‘Cashless Society’ that will showcase tomorrow’s retail store and pave the way towards a cashless society.

The success for participants is not determined only by what actually happens during the show but also by what happens before and after the event. Cross-supported programs will be implemented in collaboration with the organizer and specialized organizations such as Retail & Franchise Asia, World Franchise Associates, etc. Reed Tradex also runs support activities such as ‘Business Matchmaking’ which provide networking opportunities for local businesses to interact in a global market place.”

For more information, please visit the website:

WHAT: Shop & Store Vietnam 2018
WHERE: Saigon Exhibition and Convention Center – SECC, Ho Chi Minh City, Vietnam.
799 Nguyen Van Linh, Tan Phu Ward, Dist 7, HCMC, Viet Nam
WHEN: 28 – 30 March, 2018
CONTACT: +84 28 3822 4929 (Vietnam)
+66 2686 7299 (International)

Recommended Nearby Hotels

Capri by Fraser
No.2, Street C,Tan Phu Ward, District 7 Lot A, New Urban South City, HCMC
Tel: +84 28 5414 5555

Ibis Saigon South
73 Hoang Van Thai Street,
Phu My Hung Tan Phu Ward,
District 7, HCMC
Tel: +84 28 5410 1111
MerPerle Crystal Palace Hotel

Tourist attractions in Ho Chi Minh City

War Remnants Museum
Opening Hours: Daily 07.30 - 12.00 & 13:30 – 17:00
Address: 28 Vo Van Tan, District 3, Ho Chi Minh City

Reunification Palace
Opening Hours: Daily 08:00 - 11:00 & 13:00 - 16:00
Address: 135 Nam Ky Khoi Nghia, Ben Thanh, District 1, Ho Chi Minh City

Notre Dame Cathedral
Opening Hours: Daily 08:00 - 17:00
Address: 1 Cong Xa Paris, Ben Nghe, District 1, Ho Chi Minh City

Ben Thanh Market
Opening Hours: Daily 08:00 – 17:00
Address: Le Loi Street, District 1, Ho Chi Minh City

Ho Chi Minh Central Post Office
Opening Hours: Daily 07:00 - 19:00
Address: 2 Cong Xa Paris, Ben Nghe, District 1, Ho Chi Minh City
Tel: +84 83 822 1677

Cu Chi Tunnels
Opening Hours: Daily 07:00 - 17:00
Location: 70km NorthWest of Ho Chi Minh City

For further information on Shop & Store Vietnam 2018
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