The Middle East & North Africa Franchise Association (MENAFA) is a membership organization of franchisors, franchisees, and service providers with offices in United Arab Emirates, K.S.A and Bahrain. As the only regional industry association serving the $30 billion franchise sector growing at a rate of 27% annually in the MENA region, MENAFA is a one-stop shop for anyone considering new business opportunities in the franchise sector. We widely represent those concerned with promoting high-quality franchising both in the MENA region and around the world.
The central goal is to build the foundation needed to make MENAFA a credible and effective association that will deliver and add value to the franchising industry in the MENA region. MENAFA focuses on the key benefits to the franchising industry, as well as promoting growth and expansion regionally and globally through our wide and comprehensive networking opportunities such as the annual franchise expo.
Mission and Vision
MENAFA’s mission is to bring together the best practices of franchising as these affect each member country and thereby to protect, enhance and promote franchising through government relations, public relations and educational programs.
MENAFA will encourage government support for SME franchise programs based on the following socio-economic development benefits:
Job creation (direct, indirect, and induced)
Tax base is increased due to more output, higher efficiency of new businesses, and more accurate reporting
Economic modernization and infrastructure development
Long-term economic growth
Higher level of entrepreneurship and SME development
Advanced entrepreneurship via multiple-unit franchising provides higher growth
Franchising diffuses innovations across the system of outlets
Increased competition leads to additional consumer choices and/or lower prices
Franchising education and skill transfer
Enhancement of the labor force
More expertise and managerial and labor training
Output creation (direct, indirect, and induced)
About the Expo
MENAFA organizes an annual flagship event which started in October 2014. The show offers a unique platform for investors to meet franchisors in a congenial setting, in addition to specialized seminars and workshops making it an absolute “must attend” show for everyone interested in the franchising business.
The Middle East Franchise Expo 2017 will be held at Jumeirah Beach Hotel, Dubai, UAE on 18th to 19th October 2017. The event aims to sustain the gains achieved from the previous show, a core focus of which is strengthening UAE’s position as “The Franchising Gateway for MENA”.
MEFE 2017 will be yet another premier business event, attracting the most successful global brands, and service providers from different parts of the world with the aim to network with high net worth investors, large corporations, multi-unit brand operators looking for low risk and high reward business growth opportunities. The show will bring under one roof leading global and home-grown franchisors to meet and connect with potential master and multi-unit franchisees.
Dubai truly stands as an international gateway of opportunities and Middle East Franchise Expo2017 will welcome industry leaders, business experts, trade bodies and leading business opportunities from global markets.
The Expo comes under the patronage of MENAFA Honorary Chairman His Highness Prince Bandar bin Saud bin Khaled Al-Saud, supported by Dubai Chamber of Commerce and Industry, Dubai Association Centre, Dubai Events and different Government offices in GCC.
Large numbers of serious investors over two days
Visitors from the GCC, Levant, N. Africa, CIS countries, Far East, Europe and USA.
One-to-one business meetings
Book your exclusive ‘Meet The Buyer’ booth
Exceptional opportunities for networking
High level speakers; seminars and franchise workshops
MENAFA Awards for Franchise Excellence – nominate your franchise brand today!
Massive PR and marketing campaign across Middle East
1. Desert Chill Ice Cream LLC
3. Barn Cafe
4. Reidel Law Firm
5. Blends And Brews (Thumbay Ltd)
6. Under 500
8. Glee Hospitality
9. TVC Entertainment
“MENAFA’s board is working to bring greater benefits to members and increase the value of membership. Perhaps the greatest value of the association’s membership are the networking opportunities with other members, sharing your experiences and strategies that will help your business not only to survive, but thrive.
As an association, we strive to attain success in ways that reflect the integrity of the members we represent, the industry’s exports we associate with or as business partners. Our success is a direct result of our focus on members and their interests.
Greater emphasis is being placed on educational seminars and workshops and we will continue to offer programs, conferences and opportunities for members to expand their knowledge and information that will assist their businesses.
We seek to provide all forms of support to the franchise industry in the Middle East & North Africa region, in our endeavor to speed up its surge towards a diversified knowledge economy based on innovation, technology and highly skilled human resources.
MENAFA will continue to work towards introducing new practices, technologies and materials to lessen our operations impact on the franchise environment whilst maintaining the level of high quality service and benefits our members demand.
Reach out to us, should you need any further inputs or guidance. Good luck and Happy Franchising.”
Dr Khalid Al Sharfa
Chairman, Middle East And North Africa Franchise Association (MENAFA)
AT A GLANCE
WHAT: Middle East Franchise Expo 2017
WHERE: Jumeirah Beach Hotel
WHEN: October 18- 19, 2017
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