The Middle East Franchise Expo 2017

 The Middle East Franchise Expo 2017


The Middle East & North Africa Franchise Association (MENAFA) is a membership organization of franchisors, franchisees, and service providers with offices in United Arab Emirates, K.S.A and Bahrain. As the only regional industry association serving the $30 billion franchise sector growing at a rate of 27% annually in the MENA region, MENAFA is a one-stop shop for anyone considering new business opportunities in the franchise sector. We widely represent those concerned with promoting high-quality franchising both in the MENA region and around the world.

The central goal is to build the foundation needed to make MENAFA a credible and effective association that will deliver and add value to the franchising industry in the MENA region. MENAFA focuses on the key benefits to the franchising industry, as well as promoting growth and expansion regionally and globally through our wide and comprehensive networking opportunities such as the annual franchise expo.

Mission and Vision

MENAFA’s mission is to bring together the best practices of franchising as these affect each member country and thereby to protect, enhance and promote franchising through government relations, public relations and educational programs.

MENAFA will encourage government support for SME franchise programs based on the following socio-economic development benefits:
Job creation (direct, indirect, and induced)
Tax base is increased due to more output, higher efficiency of new businesses, and more accurate reporting
Economic modernization and infrastructure development
Long-term economic growth
Higher level of entrepreneurship and SME development
Advanced entrepreneurship via multiple-unit franchising provides higher growth
Franchising diffuses innovations across the system of outlets
Increased competition leads to additional consumer choices and/or lower prices
Franchising education and skill transfer
Enhancement of the labor force
More expertise and managerial and labor training
Output creation (direct, indirect, and induced)

About the Expo

MENAFA organizes an annual flagship event which started in October 2014. The show offers a unique platform for investors to meet franchisors in a congenial setting, in addition to specialized seminars and workshops making it an absolute “must attend” show for everyone interested in the franchising business.
The Middle East Franchise Expo 2017 will be held at Jumeirah Beach Hotel, Dubai, UAE on 18th to 19th October 2017. The event aims to sustain the gains achieved from the previous show, a core focus of which is strengthening UAE’s position as “The Franchising Gateway for MENA”. 

MEFE 2017 will be yet another premier business event, attracting the most successful global brands, and service providers from different parts of the world with the aim to network with high net worth investors, large corporations, multi-unit brand operators looking for low risk and high reward business growth opportunities. The show will bring under one roof leading global and home-grown franchisors to meet and connect with potential master and multi-unit franchisees.

Dubai truly stands as an international gateway of opportunities and Middle East Franchise Expo2017 will welcome industry leaders, business experts, trade bodies and leading business opportunities from global markets.

The Expo comes under the patronage of MENAFA Honorary Chairman His Highness Prince Bandar bin Saud bin Khaled Al-Saud, supported by Dubai Chamber of Commerce and Industry, Dubai Association Centre, Dubai Events and different Government offices in GCC.

Key benefits:

Large numbers of serious investors over two days
Visitors from the GCC, Levant, N. Africa, CIS countries, Far East, Europe and USA.
One-to-one business meetings
Book your exclusive ‘Meet The Buyer’ booth
Exceptional opportunities for networking  
High level speakers; seminars and franchise workshops
Speaker opportunities  
Keynote speakers
MENAFA Awards for Franchise Excellence – nominate your franchise brand today!
Massive PR and marketing campaign across Middle East

Exhibitors include

1. Desert Chill Ice Cream LLC
2. Emarat
3. Barn Cafe
4. Reidel Law Firm
5. Blends And Brews (Thumbay Ltd)
6. Under 500
7. BNI
8. Glee Hospitality
9. TVC Entertainment
10. Diamantine

Chairman’s Message  

“MENAFA’s board is working to bring greater benefits to members and increase the value of membership. Perhaps the greatest value of the association’s membership are the networking opportunities with other members, sharing your experiences and strategies that will help your business not only to survive, but thrive.

As an association, we strive to attain success in ways that reflect the integrity of the members we represent, the industry’s exports we associate with or as business partners. Our success is a direct result of our focus on members and their interests.

Greater emphasis is being placed on educational seminars and workshops and we will continue to offer programs, conferences and opportunities for members to expand their knowledge and information that will assist their businesses.

We seek to provide all forms of support to the franchise industry in the Middle East & North Africa region, in our endeavor to speed up its surge towards a diversified knowledge economy based on innovation, technology and highly skilled human resources.

MENAFA will continue to work towards introducing new practices, technologies and materials to lessen our operations impact on the franchise environment whilst maintaining the level of high quality service and benefits our members demand.

Reach out to us, should you need any further inputs or guidance. Good luck and Happy Franchising.”
Dr Khalid Al Sharfa
Chairman, Middle East And North Africa Franchise Association (MENAFA)


WHAT: Middle East Franchise Expo 2017
WHERE: Jumeirah Beach Hotel
WHEN: October 18- 19, 2017

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: