Join us for the second annual European Multi-Unit Franchising conference in Florence, Italy, November 30th – December 1st, 2017

This is the second event of its kind overseas for European franchisees and investors looking to expand through multi-unit franchising. This conference is designed to help you learn how to grow as a multi-unit franchisee. 

This lively event was created as a platform for continued education and sets the stage for upcoming trends that can inspire you as a franchisee, with new ideas to immediately apply to your business. Gain access to the franchise leaders that have made their mark in the industry and set a precedent for aspiring franchisees to follow in their footsteps.

Our goal is to deliver relevant information that you as a franchisee, can take home and immediately apply to your business model. Our agenda is designed to inspire new ideas that stem from the trial and errors presented by various industry leaders.

An international panel of multi-unit operators will address the benefits and challenges of building, growing, and operating multi-unit and multi-concept companies. The panel included two members of Franchise Update’s Multi-Unit Conference Advisory Board: Steve Adams, franchisee of Pet Supplies Plus and Yaron Goldman, franchisee of Fuzzy’s Taco Shop, McAlister’s Deli, MOD Pizza and Sonic Drive Ins. 


This new conference provides attendees with information-packed sessions, networking opportunities, and plenty of time to meet with sponsors from the United States and Europe. The sessions and speakers cover global multi-unit franchising growth trends, as well as an overview of the master franchising and multi-unit models as a vehicle for international expansion.

Franchise Update Media and Best Franchisee of the World co-produced the First Annual European Multi-Unit Franchising Conference in Italy. It was a one-day event held last December 2-3 in Florence, Italy and attracted more than 120 franchisees, franchisors, investors, association heads, and government representatives.

“This event was created as a platform for continued education and sets the stage for upcoming trends that are important to franchisees and franchisors in Europe,” said Franchise Update Media Chairman Gary Gardner upon his return home to California. “Our goal was for European franchisees, franchisors and investors to go home with new ideas to help take their businesses to the next level,” said Manuel Viscovi, founder of Best Franchisee of the World and Franchising Way based in Florence, Italy.

This new conference provided attendees with information-packed sessions, networking opportunities, and plenty of time to meet with sponsors from the United States and Europe. The sessions and speakers covered global multi-unit franchising growth trends, as well as an overview of the master franchising and multi-unit models as a vehicle for international expansion.

“For being the first conference in Europe, I think it went extremely well. I worked a little, learned a lot, and met some very interesting people,” said attendee Daniel Alley, Partner, ADEA Group based in Milan, Italy.

Attendees may also explore franchise opportunities with brands such as Denny’s, International Dairy Queen, Michael Seid & Associates and Sky Zone as well as select International brands. 

Learn more at eumufc.com


WHAT:  European Multi-Unit Franchising Conference
WHERE: Auditorium al Duomo, Florence Centre, Florence, Italy
WHEN: Nov 30 – Dec 1 2017
WEBSITE: eumufc.com

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