global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Wayback Burgers: Time to master a flipping success

Wayback Burgers: Time to master a flipping success

Wayback Burgers – the successful fast-casual franchise concept specializing in burgers and shakes – is expanding its international franchise operations

Wayback Burgers first opened in Newark, Delaware, in 1991. At the time, it wasn’t known as Wayback Burgers, however; it was called Jake’s Hamburgers. The burgers were delicious, and it wasn’t long before some more Jake’s Hamburgers opened up.

Eventually, to avoid confusion with another, smaller restaurant chain, the name ‘Jake’ was dropped. Today, two seasoned executives, John Eucalitto and Bill Chemero, run Wayback Burgers. Eucalitto is the company president; and Chemero is the executive vice president (EVP).

The Wayback Burgers franchise now has 155 domestic restaurants in 30 states with several additional restaurants around the world.

Wayback Burgers, in fact, is in four provinces in Canada (Alberta, Saskatchewan, Manitoba and Ontario) and various other countries abroad, including Saudi Arabia, Sudan, Pakistan, Kuwait and Morocco and Western Malaysia. All in all, there are more than 500 development deals in place. So, Wayback Burgers may or may not be a household name (it depends whose house you live in) today, but it will be…and very soon!

In fact, within five years, Chemero says the company expects to have opened at least another 275 restaurants around the United States and more than 50 restaurants around the world.

Built on a legendary American staple

Wayback Burgers’ food specialty is no secret. They do have chicken sandwiches, fish, cheesesteaks and chicken tenders and other items, but, yes, they’re known for their deliciously juicy burgers, topped with cheese, bacon, onions, etc. The restaurant also makes some amazing hand-dipped milkshakes.

Customers have responded, which is why this franchise has been expanding quickly.

The restaurant aims to deliver burgers that taste like they were made the way customers would make them on the grill, if they had the time and energy. Whether guests grab the food and go, or stay for a while, the Wayback Burgers corporate team and franchise owners over the years have worked hard to offer a fun, nostalgic atmosphere, and one that demonstrates that the food is made with a lot of care – and is not something carelessly mass-produced without thought or skill.

This is, of course, based on trends being seen worldwide. People are increasingly unsatisfied with food that has been sitting under a heat lamp for two hours. They want their food cooked relatively quickly, yes, but they’re willing to wait a little while for food that is cooked to order.

In other words, customers are demanding quality.
Additionally, there are also some selections for the Wayback guests who are calorie conscious, such as a veggie burger and salads.

Fun with a side of fries

While most days, franchise owners will be serving the regular menu, Wayback Burgers likes to shake things up with fun promotions and limited-time offers, to grab the media’s attention and improve brand awareness.

For instance, in the last five years, the restaurant has served up:
The 9-patty burger. Yes, this was a burger with nine patties and was briefly on the menu. The corporate office said that it was 1,980 calories, while a Huffington Post article claimed it was 5,100. A Houston news anchor quipped, “You’ll get a heart attack just looking at that thing.”

A cricket-infused milkshake. Who wouldn’t want crickets in their milkshake? Nobody, you would think, but Wayback Burgers had fun promoting it for a few months, along with a Beef Jerky milkshake.

Cheez Whiz Milkshake. The press release in 2016 made it sound like an April Fool’s Day prank, but select restaurants did offer free Cheez Whiz Milkshakes that day to willing customers.

Multi-unit opportunities

While anyone is welcome to buy one franchise, Chemero says that becoming a master franchisee has been a successful strategy for a lot of people.
“It’s a growing brand, both domestically and internationally,” he says. “The master franchise investment value is increasing yearly, and the master franchisees see it as a long-term investment.”

In the meantime, Chemero says that the master franchisees are very happy with the initial sales of the restaurants they’ve opened and the support and training that they received from Wayback corporate staff. The feedback that master franchisees have provided to Chemero and other executives is that they are very excited about the lead generation plans that they’ve developed with the corporate executives. The lead generation plans are designed to help with the goal of them awarding sub franchise and single unit franchises to entrepreneurs throughout countries with established master franchisees.

The financials

If you’re looking for an opportunity to be a master franchisee with Wayback Burgers, the investment requirements vary from country to country. It’s also hard to pinpoint numbers in the general sense because everybody’s situation is different.

Some may be looking to be a master franchisee in one country, for instance; others, may be looking at a region of the world. But Chemero says that the investment costs are lower than comparable fast-casual restaurants, and if you contact him (see the ‘At a Glance’ box below), he can walk you through the information you’ll need to make an informed decision.

In any case, Chemero says that the company is committed to helping master franchisees around the globe succeed. “We have a dedicated team to support master franchisees in growing their territories. They make weekly calls and frequent visits to their countries to assist in trade shows and training.”


Name of franchise: Wayback Burgers
Established: 1991
Number of franchised outlets: 161
Location of units: USA and Internationally
Investment range: $300,000-$400,000US
Minimum required capital: depends on country
Contact: 011-203-649-3392

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: