TABOONETTE: THE FALAFEL GROWS UP

TABOONETTE: THE FALAFEL GROWS UP

Fast casual falafel specialist, Taboonette launches franchise prototype, building momentum for nationwide expansion

Taboonette is a fast casual, Middleterranean™ restaurant that is revolutionizing the falafel shop. Inspired by a trip which co-owner, Danny Hodak, took to Israel, the elevated shop brings the healthy diets of the Middle East and Mediterranean and fuses them with chef-driven food and American style.

With recipes curated by classically trained, renowned Israeli chef, Efi Naon, the eatery takes a modern approach to food created in the age-old, wood-fired taboon ovens for which Taboonette is named. Opening eyes to gourmet Mediterranean food, the shop offers locally sourced and sustainable meals in a rustic chic atmosphere that fosters social consciousness and brings people together.

Now a standout amongst New York’s popular upscale fast casual restaurants, Taboonette will build on its seasoned approach to success as it begins nationwide franchise expansion.

Taboonette currently has one corporately-owned location in New York, with a track record for success which will lead the brand to impressive growth. The popular Union Square hot spot will open its second corporate location in Q1 of 2019 with two additional restaurants slated to open by year-end.

The second location, slated to open in February in New York’s trendy Greenwich Village neighborhood, will act as a franchise prototype as the brand looks to strategically expand nationwide, with 25 locations projected to open by 2021.

“We hope to build on Taboonette’s growing success while creating a meaningful opportunity for franchisees,” said Hodak. “The opening of our second corporate location provides a state-of-the-art training center for brand partners. It’s a beautiful store that makes a strong statement and takes a big step toward fulfilling our promise to support our franchisees’ success.”

As quick service restaurants remain a hot franchise category, Taboonette offers a unique take on the space by creating internationally inspired food that capitalizes on the Mediterranean diet, a top food trend for 2019, while also being rooted in hospitality and awarding a viable franchise opportunity backed by vast corporate support.

Internationally Inspired

Taboonette was born from an idea that formed when Hodak, CEO and Co-Founder, Taboonette Middleterranean Kitchen™, was on an Israeli vacation with his wife, a native of the country. The two were at a famous Palestinian street food counter and attentively watched as 10’ long boards filled with creatively topped flat breads slid into a wood-fired oven facing the customers.

The resulting bread was exceptional and those ovens sparked a fire in Hodak who thought the experience should be attainable back home in New York.

A self-proclaimed eater with an undeniable passion for food, Hodak realized upon meeting renowned Israeli chef and international rising star of the kitchen, Efi Naon, that he had found the perfect partner to bring the concept they dubbed “Middleterranean” to New York.

Eight years after opening their buzz-worthy Taboon restaurant, the two set out to build a franchise model that could bring their Middleterranean™ food to consumers nationally.

Taboonette Middleterranean Kitchen was then launched in 2012 in New York City with a corporately-owned location in a bustling Union Square neighborhood that is gaining popularity as demand for more shops continues to rise.

Authorities on Middle Eastern and Mediterranean food and pioneers of the Middleterranean™ concept, which fuses tastes and the healthy diets from the Middle East and Mediterranean, Taboonette’s owners have created gourmet and inventive offerings which are now set to position the restaurant’s open-air, wood-fired taboon at the forefront of quality cuisine in America.

Updated takes

Naon employs his classical training from Israel’s Tadmor Culinary Institute and time working in Israel as sous chef to Israeli celebrity Chef Haim Cohen, and in Bourgogne under Michelin-starred chef, Marc Meneau, to create authentic, but updated takes on what consumers have come to know at their local falafel shops.

This experience is also reflected in the brand’s elevated customer service and guest experience. Customers are afforded the efficiency and comfort expected in a quick-service environment, but with the attention to detail and thoughtfulness that reflects its fine dining pedigree.

The eatery is also committed to utilizing technology to create high-quality experiences for each guest.

Top-tier foodservice equipment including self-ordering kiosks and cutting-edge self-cooking stations can be found in Taboonette, helping owners to ensure each top-quality recipe is expertly executed with the same chef-driven touches which Naon would instill if he made the food himself.

“When we opened Taboonette our goal was to bring the sophistication and complexity of Middle Eastern and Mediterranean food to America,” said Hodak. “With Chef Efi’s expertise and a commitment to our customers and community, I think we’ve done that and much more. We can’t wait for Taboonette to continue to expand its national footprint bringing great food and great times along with it.”

Viable franchise opportunity with vast support:

Taboonette is currently seeking engaged restaurant partners who have an appetite to create a curated, socially responsible business which aims to integrate into, and leave a positive impact on, its surrounding community. With three projected openings in 2019 alone, the socially conscious, community-centric brand is actively looking for individuals to help expand the eatery’s footprint nationwide.

Prior experience in the foodservice and hospitality industries is encouraged, but not required. For interested parties, an initial investment to open a Taboonette location is between $350,500-$637,400, inclusive of the franchise fee.

Each restaurant is around 2,000 square feet and features state-of-the-art self-ordering kiosks and self-cooking foodservice stations creating an ease of operation.


At a Glance:

Name of franchise: Taboonette Middleterranean Kitchen™
Established: 2012
Investment range: $350,500-$637,400
Minimum required capital:
$200,000
URL: http://taboonettefranchise.com/

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW DO WE PROTECT YOUR INFORMATION?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

DO WE USE COOKIES?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

CHILDRENS ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through our website and not to information collected offline.

TERMS AND CONDITIONS

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at globalfranchisemagazine.com/terms-conditions

YOUR CONSENT

By using our site, you consent to our online privacy policy.

CHANGES TO OUR PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes on this page

CONTACTING US

If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: subscriptions@aceville.co.uk