One Girl, a Dream, and a Dash of Bourbon

One Girl, a Dream, and a Dash of Bourbon

When owner and founder Liliana Lovell opened a small bar in New York City, she knew she was on to something that would be a huge success. Now, after more than 20 years in the business, Coyote Ugly is planning to expand worldwide. With major cities such as London, Sydney, Tokyo, Montreal, Cancun and Rio in their sights, there are amazing opportunities for Coyote Ugly all around the globe. The world famous brand’s renowned entertainment from the Coyotes appeals to both tourists and locals. Visitors can expect to grab a few (or many) drinks as well as watch as the Coyotes dazzle the crowd with dancing, singing, games and more. Coyote Ugly is a culture and an experience that keeps patrons coming back for more.

The franchise company is seeking franchisees who have the experience and desire to enter or expand into the bar and nightclub industry at the top, with a powerhouse brand like Coyote Ugly. The bars, otherwise known as saloons, thrive in major cities with high tourism and large numbers of local patrons. It’s your neighbourhood bar that also attracts tourists as well as those who want to have the Coyote Ugly experience. “What an incredible opportunity to open a new business that immediately benefits from brand recognition and has people lining up to check it out!” says Justin Livingston, vice president of global development.


The Coyote Ugly legend began with a girl, a dream, and a little bit of Wild Turkey Bourbon. In 1992, Liliana “Lil” Lovell, a 24-year-old Wall Street apprentice-turned-bartender was living a good life. She was doing a job she loved, making money, and gaining notoriety for her antics on the bar as well as behind it. Tired of working for other people, she was ready to make her move. The plan was simple; open her own bar, make money, and have fun doing it. Determined not to let anyone or anything get in her way, she drew up a business plan: beautiful girls + booze = money. It was this simple concept that challenged the way the bar industry had worked for years and incited excitement and a culture that soon became world famous.

“It never hit me how far this thing had gone until we started opening saloons abroad,” said Lovell. “As Coyote Ugly’s fame continues to grow, we look forward to taking the world by storm, one boot-stomping bar at a time.”

Franchise Opportunity

With more than 20 years of experience, over 21 saloons worldwide, a huge, blockbuster film, three seasons of a reality show on Country Music Television, Coyote Ugly Saloons has its sights set on expanding all over the globe. Coyote Ugly offers an international franchise programme for selected franchise candidates full of fun, support, high profits, and the recognition of one of the world’s best known brands. “It’s a really unique opportunity for a brand this size to have such wide availability in major international markets,” explained Livingston. “We’re taking the most famous bar brand in the world and offering not only its power and history, but a support and training franchise program unparalleled in franchising, setting up the right franchisees for amazing success

Franchise Support

Led by owner, founder, and original Coyote, Liliana Lovell, Coyote Ugly’s system runs like a well-oiled machine and the brand is excited to translate it to one of the strongest support and training programmes in franchising. Over 20 years after its conception in New York City, the Coyote Ugly brand has never been stronger. The concept has a unique offering, able to provide systems and methods of running the world-famous brand but also the flexibility to adapt to local cultures and traditions. The robust training and operations system includes full training for owners, managers and staff, assistance with site selection and procurement, store design, brand and marketing guidance, and unrivalled ongoing support.

Franchisees who are hands on, have a deep understanding of their local market and are committed to following Coyote Ugly’s franchise system, are those who are most likely to become key players in the bar and nightclub retail sector.

Do You Have What It Takes?

The total investment in a Coyote Ugly Saloon franchise is between USD$500,000 and $1,500,000 dependent on location and market, size, and condition of the unit. Single and multi-unit franchise partnerships are also available. Single sites carry a franchisee fee of US$60,000 while multi-store investors pay a franchise fee of US$120,000 for the rights to open up to three units. Coyote Ugly is looking to expand the brand with franchisees who embrace the culture of the Coyote Ugly Saloon and share the vision of offering the Coyote experience to the market. Owners will benefit from the history of a world-wide legend in the industry and tested business model.

Think you may have what it takes to own the most famous bar on the planet? Do you want access to the knowledge, systems, and leadership of the world chief in the bar and nightclub industry? Do you want to be a part of the upcoming aggressive expansion of the Coyote Ugly Saloon brand? If you’d like to talk about the details and see if we are a good match for each other, visit the brand’s franchise website at

About The Author

Justin Livingston is the vice president of global development for the Coyote Ugly Saloon brand. To request more information on becoming an international franchisee, contact;

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