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Franchisees partnering with Mayweather Boxing + Fitness Boxing enjoy instant brand recognition and unique coaching and mentorship platform
When Floyd Mayweather announced his retirement from boxing in August 2017, he was already planning the second act of his career in a way that allowed him to reach the same level of globe-spanning success he achieved in the ring.
Enter Mayweather Boxing + Fitness, the rapidly-growing fitness franchise that combines the approach to training and fitness that Mayweather developed over the course of his 21-year career as a World Champion, with immersive programming and technology to help its members unlock their full potential.
He assembled an industry-leading team to mobilize his passions for fitness and for building a strong community, with the goal of creating a fitness platform where everyone is welcomed and has access to elite-level training.
The brand opened its flagship location in Los Angeles in January 2018 and became profitable within 90 days, with 1,000 memberships sold within the first 8 months of being open.
The success of the flagship and the attractiveness of the operating model propelled the company from that one flagship location to more than 20 franchised locations in development across the U.S. in less than three months of launching the franchise business — and soon to be expanding around the world.
Within this short time, Mayweather Boxing + Fitness had agreements in place for five locations in Georgia, three in Southern California and additional units in Texas, Virginia, Florida North Carolina, Tennessee and Arizona.
A key driver for Mayweather Boxing + Fitness’s growth is the Mayweather name. Over the course of his 20-plus-year career as an undefeated boxer and World Champion, Mayweather’s domination of the sport made his name synonymous with greatness and success.
It remains a preeminent name in boxing today and creates instant recognition with a worldwide audience, driving consumer confidence.
According to data from The Q Scores company, more than 64 percent of U.S. consumers are familiar with Mayweather, more than twice the average for athletes and other celebrities; and 16% of those view him as “one of their favorite” athletes.
This gives franchisees a leg up when opening a franchise in a new market before they ever spend a dime on marketing. The Mayweather name also provides franchisees with the opportunity for a meaningful additional revenue stream, through the sale of branded merchandise - including fitness apparel and activewear that members can wear inside or outside the gym - and fitness products.
Growth of Boxing Fitness
The U.S. fitness industry is growing at an 8 percent annual rate, and the boutique fitness studio segment is the fastest growing category. The booming popularity of boxing group fitness classes are a huge driver of this growth.
Today’s fitness consumer, which includes a large millennial audience, wants to be part of a community that connects its members and drives participation. In addition to their workouts, they build friendships and encourage one another, which provides motivation to come back to the gym consistently and work toward fitness goals.
This group dynamic creates a less intimidating environment than people typically associate with going to the gym and is a major driver behind the growth of the boutique boxing gym experience.
The Mayweather Boxing + Fitness model is meticulously designed to be warm and welcoming. Light colors, natural lighting, friendly staff and a family-like community are all reflected in the strong diversity and character of the member base.
Mayweather Boxing + Fitness is committed to providing a best-in-class experience for its members. Integrating the latest fitness technology is a significant part of that experience. The brand’s proprietary fitness app allows members to book classes and stay connected with the community through forums and a global coach network.
It also offers video content for in-home boxing and fitness instruction, allowing users to keep up with their training even when they can’t make it to the gym. The brand’s investment in its in-studio experience goes a step further with a revolutionary virtual reality system, which supplements the class workouts and includes a Virtual Floyd, who coaches members through a high-intensity interval training workout.
This provides an experience that differentiates Mayweather Boxing + Fitness from other fitness club offerings. The offering not only provides another additional revenue stream to franchisees for VR training, but it provides exciting marketing and community-activation opportunities.
The Right Franchisees
Mayweather Boxing + Fitness is looking for franchisees who have strong business acumen and who want to be in on the ground level of the biggest new brand in fitness. This does not mean that they must have fitness experience, but more so a willingness, drive and passion to bring a Mayweather Boxing + Fitness into their area to make a difference in the community.
Mayweather has built a team with deep expertise and proven success in helping to build multiple global fitness franchises. The company has built a best-in-class franchise infrastructure, which supports and empowers its franchisees to reach their full potential.
The company offers a streamlined business model and simple studio layout, which allows new partners to hit the ground running and achieve fast success of their own. As a franchisee with Mayweather Boxing + Fitness, you become part of the family and are provided step-by-step guidance, handholding and support from day one.
The company helps with site selection and build out; comprehensive initial training program; pre-sale strategies, ongoing marketing - plus all franchisees are enrolled in the Franchisee Mentor Program, which runs not just when they are getting ready to open, but for their entire relationship with Mayweather Boxing + Fitness.
This type of coaching and mentorship platform is unique within the industry.
Franchisees can open a brand new studio for as little as $200,000 or convert an existing fitness business into a Mayweather Boxing + Fitness franchise for as little as $70,000.
The franchisor is currently waiving the franchise fee to help existing qualified fitness studios convert, with the goal of providing access to the brand’s unique fitness system in as many communities as possible.
AT A GLANCE
Name: Mayweather Boxing + Fitness
Number of franchised outlets: 20 units have been awarded in the first three months of franchising
Franchise fee: $25,000
Total Investment: $199,000-$566,000 (inclusive of everything: franchise fee, equipment, build out, technology, start-up inventory, initial working capital, etc.)
Minimum capital requirements: $50,000 liquidity; $300,000 net worth
Contact: firstname.lastname@example.org / (833) mayweather
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