Ichiro Fujita, founder and CEO of I. Fujita International, Inc, is a master in bringing international concepts to Japan. We sat down with him to discuss what of franchising works – and what does not – in this $260 billion franchise market
“Compared to strict U.S. regulations, the Japanese government does not impose any specific franchise rules and regulations”Ichiro Fujita
IF: Our consulting company assists US franchisors to facilitate market entry specifically into Japan.
Over 30 years of operations, we have helped well over 100 companies to identify their master licensees in Japan.
IF: In the year 1963 a confectionery store called
‘Fujiya Confectionery’ launched a franchise outlet in Japan. Fujiya later became the master licensee for Baskin Robbins Ice Cream, the first U.S. franchisor to do business in Japan.
IF: Currently, there are 1,335 franchisors in Japan of which 500 franchisors belong to the Japan Franchise Association.
Franchisors operate over 263,000 stores, which generate a USD260 billion dollar market. The upcoming 2020 Olympics in Tokyo, together with a very healthy Japanese economy, provide a solid basis for the growth of franchising in Japan.
IF: The Japanese admire and respect foreign brands, products and services, and welcome incoming brands from overseas.