Vietnam is relatively new to franchising, and while major U.S. brands are already established in the country, it’s fair to say that franchising is still in a developmental stage.
With this in mind, it’s essential that you take informed advice before you expand into a market which may be nascent and growing slowly, but which may reward those with a long-term view. For this report - the third in our online Asia series - we turn to expert in the field, Nguyen Phi Van, who's the Chairwoman of Retail & Franchise Asia and the author of Go Global: An MSME Guide to Global Franchising.
“Vietnam is an emerging market with a population of close to 100 million. It is also a young market, with 60 per cent of the population under 35”