now reading Editor’s Letter: Vietnam Report

Editor’s Letter: Vietnam Report

Editor’s Letter: Vietnam Report

report by
Ross Gilfillan

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Vietnam is relatively new to franchising and while major U.S. brands are already established in the country, it’s fair to say that franchising is still in a developmental stage.

With this in mind, it’s essential that you take informed advice before you expand into a market which may be nascent and growing slowly, but which may reward those with a long-term view.

Nguyen Phi Van, Chairwoman of Retail & Franchise Asia and the author of Go Global: An MSME Guide to Global Franchising, appraises Vietnam as your next target for expansion.

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