Welcome to Global Franchise’s look at the sorts of business concept which are currently succeeding in Asia.
It’s an ambitious idea – this is a vast region with an enormous population, diverse cultures and as many different ideas of doing business as there are companies involved in them. So we can really only touch on what is going on in this vibrant part of the world. What we want to achieve here, though, is to give Western brands with ambitions in the region a flavor of the sorts of businesses which are presently growing here.
Whether your idea will be to differentiate yourself from these and create novelty, or to provide an effective slant on an already successful concept will be your decision, hopefully based on a great deal of solid research.
Since becoming editor of Global Franchise magazine three years ago, Ross Gilfillan has worked to extend the product's reach through its printed pages and website at globalfranchisemagazine.com. He has also instigated the Global Franchise Awards, now an important event in the franchising calendar
We talk to Sean T. Ngo, founder and CEO of leading Southeast Asia-specializing consultancy VF Franchise Consulting, about the lesser-known franchises...
Whether you wish to grow a Western franchise that comes equipped with brand recognition or you would like to be involved...
