Western franchises are slowly making inroads into Vietnam. 7-Eleven established itself here in 2017. McDonald’s was already entrenched, having opened its doors in 2014, a year after the first Starbucks coffee was served. Burger King, Little Caesars, The Boiling Crab and tutoring franchise Wall Street English have all seen the potential of a country with an expanding middle class and which is growing in popularity as a visitor destination.
They have their competitors; franchising is showing signs of growth and Global Franchise notes that Far Eastern brands such as this selection will be worth taking into account before you make your move.
Coffee does well in Vietnam. The Trung Nguyen Coffee chain of franchised outlets has around 1,200 coffee shops in operation, making it the largest such concern in the country.
Trung Nguyên, established in 1996, is a Vietnamese business group involved in the production, processing and distribution of coffee and exports its products to more than 60 countries, including major markets such as the United States, United Kingdom, Germany, China, Canada, Russia, Japan, Dubai and Singapore.
Founded 2006 in Ho Chi Minh, Wrap & Roll is a contemporary Vietnamese restaurant offering a wide variety of traditional dishes, with a special focus on the unique Vietnamese dining style of wrapping and rolling.
Nguyen Thi Kim Oanh, founder of Wrap & Roll, spent two years researching Vietnamese cuisine, travelling throughout Vietnam to source the best recipes and ingredients.
Wrap & Roll Vietnam has since grown to 10 outlets and counting, and won numerous awards such as "Top 10 Vietnamese Restaurants in Ho Chi Minh City" and "Fastest Growing Vietnamese Restaurant Chain".
Among Far Eastern franchises coming into Vietnam and partnering with domestic entrepreneurs is Singapore-based seafood restaurant group Jumbo, which signed an agreement with Nova Bac Nam 79 Joint Stock Company in December 2016 to
open locations in Ho Chi Minh City and Danang.
Known for its award-winning chilli and black pepper crab, the restaurants offer high quality cuisine stylishly presented.
Already successfully positioned in China and Japan, Jumbo Group would appear to see Vietnam as a likely target for further expansion.
Nguyen Phi Van talks about the slow but sure growth of franchising in Vietnam. With a young population and a growing...