viewing report by Ross Gilfillan Is Now the Time to Franchise in Vietnam?

Is Now the Time to Franchise in Vietnam?

Is Now the Time to Franchise in Vietnam?

Is Now the Time to Franchise in Vietnam?

report by Ross Gilfillan

report Summary

Vietnam is relatively new to franchising, and while major U.S. brands are already established in the country, it’s fair to say that franchising is still in a developmental stage.

With this in mind, it’s essential that you take informed advice before you expand into a market which may be nascent and growing slowly, but which may reward those with a long-term view. For this report - the third in our online Asia series - we turn to expert in the field, Nguyen Phi Van, who's the Chairwoman of Retail & Franchise Asia and the author of Go Global: An MSME Guide to Global Franchising.

“Vietnam is an emerging market with a population of close to 100 million. It is also a young market, with 60 per cent of the population under 35”

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