When considering entering the Indian market, it’s more than helpful to speak to someone with experience of franchising in this part of the world. To help your business to up its game and gain considerable insight, we spoke with founders and CEOs of brands and franchise consultancies to get the scoop.
India has always been a darling for Western franchisors, with the likes of McDonald’s and Domino's Pizza becoming the fast-food go-to options. However, Gaurav Marya, chairman of Franchise India and Francorp India, points out that Indians have been suffering from a Western “hangover”, paving the way for non-American and British businesses to make their mark there.
From Indian businesses set on global domination to foreign brands setting their sights on the Pandora's box that is the Indian business market, we hope this special report has the answers and insights you need to successfully navigate Indian’s complex franchise systems.
“There are easier markets to enter in Asia than India, but the prize in India is the 1.4bn people”