Mastering business fundamentals is crucial for franchise success, says motivational speaker, Walter Bond.
Here is the net of what I have learned in my life and business career. After reaching the NBA which represents the pinnacle of basketball and being inducted in the National Speakers’ Hall of Fame in 2015, it became clear to me that success in life and business revolves around the pursuit of mastery.
In order to master basketball and become one of only 450 men that get the honor of putting on a NBA jersey and playing on the court with the best, I had a long journey mastering the fundamentals of basketball. I had to master dribbling, passing, rebounding, shooting and defense before I was NBA-worthy.
What started when I was about eight years of age didn’t culminate until I was 23 years old. That is fifteen years of training in the fundamentals of basketball until I was NBA-worthy. I used a combination of talent and unrelenting work ethic on the fundamentals until it paid off. I never became a star like Michael Jordan or LeBron James but you can trace that back to my talent level. I didn’t have the same talent so my mastery allowed me to became the best Walter Bond I could be.
So after launching my business career as a speaker, consultant and coach within fourteen years I achieved mastery in a new industry by pursuing the mastery of the fundamentals of platform skills, story-telling, content development and more. So, franchise community, my message and the point of this article is simple.
Franchising mastery requires you to master all the business fundamentals of franchising. In business, you must master leadership, sales, branding, customer service, pricing, positioning, training etc. Everything you see the large systems do, you need to do.
Everything you see master franchisees do, you need to master. Same formula, just a different industry. In my opinion, franchising is no different than the NBA or the speaking business. Reaching the top of this industry requires you to master the fundamentals.
So whenever I get a chance to keynote a franchise conference or coach a franchise executive or franchisee, I take them back to the business fundamentals that apply to their situation. If you master fundamentals you master business.
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