Mastering business fundamentals is crucial for franchise success, says motivational speaker, Walter Bond.

Here is the net of what I have learned in my life and business career. After reaching the NBA which represents the pinnacle of basketball and being inducted in the National Speakers’ Hall of Fame in 2015, it became clear to me that success in life and business revolves around the pursuit of mastery.

In order to master basketball and become one of only 450 men that get the honor of putting on a NBA jersey and playing on the court with the best, I had a long journey mastering the fundamentals of basketball. I had to master dribbling, passing, rebounding, shooting and defense before I was NBA-worthy.

What started when I was about eight years of age didn’t culminate until I was 23 years old. That is fifteen years of training in the fundamentals of basketball until I was NBA-worthy. I used a combination of talent and unrelenting work ethic on the fundamentals until it paid off. I never became a star like Michael Jordan or LeBron James but you can trace that back to my talent level. I didn’t have the same talent so my mastery allowed me to became the best Walter Bond I could be. 

So after launching my business career as a speaker, consultant and coach within fourteen years I achieved mastery in a new industry by pursuing the mastery of the fundamentals of platform skills, story-telling, content development and more. So, franchise community, my message and the point of this article is simple.

Franchising mastery requires you to master all the business fundamentals of franchising. In business, you must master leadership, sales, branding, customer service, pricing, positioning, training etc. Everything you see the large systems do, you need to do.

Everything you see master franchisees do, you need to master. Same formula, just a different industry. In my opinion, franchising is no different than the NBA or the speaking business. Reaching the top of this industry requires you to master the fundamentals.

So whenever I get a chance to keynote a franchise conference or coach a franchise executive or franchisee, I take them back to the business fundamentals that apply to their situation. If you master fundamentals you master business.

Global Franchise Meets.

An inspirational new web video series where we meet the business leaders and influencers in International Franchising.

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 0800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: