Bill Chemero is Executive Vice President of Wayback Burgers, the family restaurant chain which is expanding fast domestically and overseas

Tell me something of your background

I started working in franchising 35 years ago. Over the course of my career, I’ve done it all — acting as a franchisee, working as part of the team for a franchisor, and now ultimately, I’m a franchisor in my own right. It’s a wonderful industry, and I’m glad to be a part of it.

What was your thinking behind Wayback Burgers?

My partner, John Eucalitto, and I knew we wanted to build out a franchise. The first step was to find and purchase a business with a solid foundation. We ultimately settled on Jake’s Hamburgers out of Newark, Delaware. We were impressed by the quality of food they served and knew it would be a sound, long-term investment. The beef is fresh, never frozen, and the food is made to order — just what we were looking for. We re-branded the restaurant as Wayback Burgers and went from there. The timing for our franchising endeavor was perfect. In 2008, the fast-casual market was in the early stages of what would be tremendous growth.

How did you finance your first restaurant?

Buying Jake’s Hamburgers was a partnership agreement, so there was no initial out-of-pocket cost; it was more a merging of talent. My partner and I brought the franchise knowledge into the arrangement, but we needed someone with experience in the restaurant industry. Through this agreement, we combined our business background with their food expertise, and Wayback Burgers was born.

Why did you decide to franchise your outlets? 

The objective was always to become a franchisor. I knew the franchise industry very well, and it played to my skill set. I have a comprehensive knowledge of franchise development, while my partner John has a strong background in franchise operations and marketing. Together we have been able to build out franchises around the world while still maintaining a high level of service and satisfaction for both our customers and franchisees.
When did you start franchising and how successful has it been?

I initially bought into the brand in 2008 when we purchased Jake’s Hamburgers. We rolled out our first Wayback Burgers franchise model in 2009. We always knew we wanted to franchise, so we jumped right into it. 2009 was a great time to be in franchising, despite the state of the economy. Our business saw the strongest growth in its history between 2009 – 2012 because many people had been laid off from their corporate jobs and were ready to take control of their future through franchising.

Currently, there are more than 150 Wayback Burgers locations open across the country, with 500 more stores in development around the world. We have sold master franchise agreements in 37 countries, and there are six international outlets open now. We are thrilled to see how our brand has continued to grow over time.

Tell me about your involvement in franchising beyond Wayback Burgers?

I believe in being active in franchising beyond just Wayback Burgers. I earned my CFE credentials and will continue to stay educated about this ever-changing industry. I also jump at opportunities to speak at conferences, conventions and events regarding franchise development; I stay involved in any way that I can. Conventions and events are a great opportunity to meet like-minded professionals who share my passion for franchising.

How do you help or advise others in the business?

I love to connect with aspiring franchisees and franchisors. At conventions and trade shows, I am always ready to offer some insight or advice to aspiring businessmen and women. I always advise new entrepreneurs to keep their end goal in mind. Before you begin your journey, decide on where you want to end up. From there, you can devise a road map of smaller, attainable goals to help you on your way. But, most importantly, enjoy the journey!

Wayback Burgers has not been in a hurry to grow. Instead, we focus on building out little by little, while maintaining our core values. Through this mentality, we have seen tremendous success. We have very little franchisee turnover, and our customer satisfaction is consistently high. It is very important to me as a franchisor that both our franchisees and customers are happy.

What are the three most important things franchisors must get right if they are to franchise successfully?

First, you must select your franchisees very carefully! It is important to view each franchise location as a long-term investment, rather than just a quick sale. You will be working with this franchisee for a long time to come, and they will be representing your brand to the public. By only investing in top-notch franchisees, you will avoid a lot of headaches down the road. Second, I would say you must support your franchisees in every way possible.

Give them the tools they need to succeed, provide ample training and build relationships. Your franchisees should be able to rely on you for help as they develop their business. Third, keep your eye on your end goal, but enjoy the journey! Succeeding in business is obviously desirable, but if you have tunnel vision you will miss out on all the learning moments and personal connections to be had along the way.

If you had to start over, what would you change next time around?

If I had to start over, there’s really nothing I would change. We carefully laid out our plan and knew where we wanted to go. We didn’t have a strict timeline, and so far, everything has gone perfectly! Obviously, we want to be bigger, but we are very happy with our current growth. We’ve hit each goal along the way so far and feel great about our brand!

What does the coming year hold for you?

We are growing and expanding and expect to see more of that. We also are looking to expand our franchisee support systems and continue to grow our relationships with franchisees and customers alike. One of our biggest marketing initiatives this year is to launch a mobile ordering and loyalty app. We expect to roll that out in early summer. Also, we are very close to signing a partnership agreement with a national charitable organization through which we can have a real impact.

Global Franchise Meets.

An inspirational new web video series where we meet the business leaders and influencers in International Franchising.

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: