While the franchise market typically uses legacy software that is slow to adapt to current technology, The Better Software Company’s fully integrated Franchise Operating System was written from the ground up over the last year and a half to provide the most up-to-date, innovative technology. For decades, franchisors and franchisees have been experiencing the frustrations of finding an all-in-one tool to streamline operations – it’s become The Better Software Company’s mission to solve this missing piece of the franchise puzzle.
Founded by Steve Cody in 2015, The Better Software Company’s platform was developed to provide software that is simple to use, yet provides one solution by incorporating all the essential functions of running a business. A serial entrepreneur with 15 businesses under his belt, Cody’s inspiration for the software stemmed from his own frustrations. Initially built to manage and provide one solution for his own franchise, Cody’s experience as a franchisor and independent business owner translate directly into the software.
It is unrealistic for franchisors and franchisees to have to depend on multiple management software tools that are too expensive, complicated, and time consuming to successfully operate a business. The future lies within a sole platform that streamlines and automates core business processes. The Better Software Company’s groundbreaking BPro platform was created as the first all-in-one Franchise Operating System. Designed with the essentials of a successful franchise system in mind, the software works the four core pillars of running a franchise: the franchisor, franchisee, employer, and customer.
BPro’s modern, mobile Software as a Service (SaaS) solution offers accommodating pricing structures and revolutionary features such as inventory and warehouse management, central reporting, capabilities to manage quotes and track customers, updates on business health and performance, marketing and franchise sales capabilities – all accessible via mobile and in real-time. By using BPro, franchisors are provided a single integrated point-of-view of their franchisees’ performance, allowing them to track trends, identify areas of potential support and better communicate with their franchise system.
“A franchisee’s job should not be to understand and implement an IT solution to running a business,” stated Cody, CEO and co-founder. “Delivering the BPro platform as a service in particular allows franchisees to make that software solution happen for them without any IT infrastructure, hardware, etc. so they can focus on running their business efficiently and not become an IT expert.”
The Better Software Company takes pride in its extensive onboarding process which begins before a business even purchases the software. By the time a company has signed up, it has already gone through an all-encompassing process that involves an exploratory meeting to learn about the ins and outs of the brand’s operations, any obstacles, expectations, requirements, and so on. From there, The Better Software Company spends nearly 20 hours devoted to taking a deep dive into the client – researching the business, how it runs, and necessary pieces to allow the company to succeed. Each company is assigned an account manager to assist with the onboarding process of getting the data installed, migration from old software, and training for the franchise system. Once implemented, the technology speaks for itself as the account manager is there to assist with changes and upgrades along the way.
Window Genie is an award-winning window cleaning franchise based in Cincinnati, and is part of the Dwyer Group. The brand was seeking a partner that could save them time on franchise reporting, integrate to their marketing system and provide consistent, easy to use tools for their franchisees. The Better Software Company allowed Window Genie to integrate sales data from its CRM into automated actions with emails. Royalty reporting was also greatly simplified by consolidating all data into a single system which eliminates the need to manually consolidate reports. Window Genie franchisees can now deliver a consistent customer experience using a standard set of tools and templates for their customer interactions.
“The Better Software Company and its development team have given us the tools to take our marketing to the next level,” said Matt Caldwell, Window Genie. “As a large system and a national brand, we needed seamless email integration into our CRM software. The Better Software Company provided that and more.”
The Franchise Operating System is accessible via mobile device and the software is configured to service small and medium-sized enterprises and franchise brands in a diversity of vertical markets such as rentals, service, retail, e-commerce, and more.
“We’re a company obsessed with small business success,” said Cody. “Our Franchise Operating System was created to alleviate frustrations by providing a modern, mobile, all-in-one technology to streamline operations and enhance the franchise community, and that’s what we intend to do as we continue to grow the brand.”
AT A GLANCE
Company Name: The Better Software Company
Pricing structure: Varies brand-to-brand depending on annual sales
Contact: (email and/or phone): firstname.lastname@example.org 1-844-515-1992
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