BEHIND THE BRAND: PARTNER CONTENT 74 GLOBAL FRANCHISE | ISSUE 5.2 The leader in versatile education Helen Doron Educational Group is committed to outstanding support, no matter the circumstances s the world gradually reaches a new normal, businesses are exploring the ways in which they can offer exceptional service without compromising on safety or structure. For Helen Doron Educational Group, the industry-leading education franchise and winner of the coveted Global Franchise Awards’ Global Mentorship Trophy, this transition has allowed for exciting new opportunities and the introduction of innovative tools. HOLISTIC APPROACH Along with the unique methodology, which empowers children to reach their full potential, the company constantly introduces new tools that provide valuable educational insight, and prioritize the wellbeing of children. One of the latest innovations from the Helen Doron brand is yet another valuable video series and website blog: How to Raise Healthy Children. Hosted by certified nutritional therapist, Sonal Shah, the 13-part series explores a variety of questions that parents may have about the healthiest habits for their children. This brand-new series highlights Helen Doron’s commitment to the holistic development of the ‘whole child’, and is complemented perfectly by the popular A Moment With Helen video series, in which the brand’s experienced founder explores the many aspects of raising bilingual children. EMBRACING TECHNOLOGY IN HANDLING THE CRISIS The brand’s shift to a host of dynamic learning resources doesn’t stop with the two new informative video series. During the coronavirus situation, the brand has supplied its network with pedagogic materials to ensure learning continues online. The HELENDORON@HOME online lesson format has proven invaluable to students and teaching staff who cannot currently meet in- person, and the remote education training provided has allowed teaching materials to remain relevant and informative, even during a period of unprecedented change. In addition, franchisees could take advantage of conveniently organized marketing resources under the HELENDORON@HOME minisite, featuring special tools and digital assets that parents and children could benefit from, even from home. AT A GLANCE HELEN DORON EDUCATIONAL GROUP Established: 1985 Number of franchised outlets: Over 1,100 Location of units: Albania, Austria, Bosnia and Herzegovina, Bulgaria, Chile, China, Croatia, Cyprus, Czech Republic, Ecuador, Estonia, France, Germany, Hungary, Israel, Italy, Kazakhstan, Lichtenstein, Macedonia, Mexico, Montenegro, Panama, Peru, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Thailand, Turkey, Ukraine, Vietnam Investment range: €150,000 - €250,000 Minimum required capital: €200,000 Contact: A