More foreign franchise companies will appear in Cambodia as the rising urban population and surging middle class want to enjoy international brands, an industry expert says.
Speaking at the Cafe Cambodia and Franchise & Licensing Cambodia exhibition 2017, Edward Liu, group managing director of Conference and Exhibition Management Services, said Cambodia had become one of the favourite hotspots to attract foreign direct investments – especially for cafes and franchising.
Mr Liu said Franchise and Licensing Cambodia 2017 offered exhibitors and participants a hub and a business platform for key decision-makers to source for new business opportunities and explore new collaborations. “There are more than 45 brands from 18 countries in the event, including Malaysia, Singapore, Philippine, South Korea and Thailand.”
Cambodia has many foreign franchises, including BreadTalk, Tous Les Jours, Lotteria, Pizza Company, Krispy Kreme, Costa Coffee, Starbucks, Domino’s Pizza and Swensen. Industry and Handicraft Minister Cham Prasidh said that more franchise companies were operating and coming into Cambodia. Most were in the service sectors, food and beverages.
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