When it works, franchising your business internationally is a truly beautiful thing with an abundance of rewards. Of course, there are some well-worn tales of how international expansion can go badly wrong, even for well-established and successful brands. The key is planning, extensive research, having trusted contacts in the markets you’re targeting and knowing how to recruit the right person (first time) to become your master franchisee, regional or area developer.
Questions to consider before you go global: what is the profile of your ideal master franchisee or regional developer and how are they going to be recruited? How are you going to establish the franchise brand in the market, and how can you sustain brand awareness? And what training and support infrastructure needs to be put in place to enable franchisees to succeed in that market and to enable you to maintain brand standards as your international franchise networks grow? To give you an idea of some of the brands that have recently made the decision to actively look for international franchise partners, we look at seven UK brands.
World Wide Opportunities. German Doner Kebab (GDK) is the perfect solution to fill a gap in the market between fast food kebabs and artisanal restaurant kebabs. While dozens of gourmet burger brands fight it out to be No.1 in their sector, GDK is the undoubted leader in the kebab market. Also, its standard kebab is a fresh, satisfying taste sensation that comes in at around half the calories customers expect. That’s right, the healthy kebab has arrived. GDK has around 50 stores thriving in Europe and the Middle East, and in a single year opened eight franchised UK outlets. It also took more than 100 additional UK territory deposits from experienced multi-unit franchisors, many of whom have substantial franchise portfolios including some of the world’s biggest food brands from coffee to pizza and everything in-between. GDK is looking for very experienced operators across the world who have the necessary skills and resources to roll out what may shortly become one of the best known brand names in food franchising.
World Wide Opportunities. Premier Sport is the UK’s largest children’s coaching company of its kind, successfully delivering more than 20,000 sport and physical activity sessions every month. Since 1999 it has supported teachers in their curriculum delivery and provided parents with an invaluable service before, during, after school and during holiday periods. Its network of franchise business owners collectively employs nearly 800 qualified sports coaches, and last school year its activities received over 4.5 million visits. Each franchised territory employs a team of fully qualified coaches to deliver a wide and diverse range of over 20 sporting activities and disciplines.CEO David Batch says “Premier Sport has the streamlined business systems and training and support structures in place to create a hugely successful franchise operation that not only creates wealth and enormous satisfaction for both franchisor and franchisee, but also provides an invaluable service to generations of children that enriches their lives in incredibly positive ways.’
World Wide Opportunities. Founded by internationally-celebrated industry pioneer, Esther Fieldgrass, EF MEDISPA is one of the most respected Medispa chains in the UK. This is your opportunity to share in this incredible success story with an EF MEDISPA business of your own. The company is talking to ambitious people from both inside and outside the industry who recognize that combining the commercial power of the EF MEDISPA brand with a proven operating model gives them the chance to build a substantial business for themselves that should dominate their local market. There are three proven business models for master franchise partners and sub franchisees to choose from: EF MEDISPA Flagship Clinics, designed for prominent high street locations and affluent suburbs, EF SKINSPA, which is suited to in-store or within licensed premises in major city centres, and the much written about Drip & Chill Lounges found in busy retail centres.
World Wide Opportunities. Squiggle Glass is a magnetic glass, lifetime solution for visual presentation and information using a range of more than 300 colours and sizes – an altogether smarter alternative to traditional writing boards. Cities around the world are filled with fabulous office buildings, business centres, corporate headquarters and hotels with modern meeting rooms. As these are Squiggle Glass’s target customers, there’s clearly huge potential for the right franchise partner, whichever country you are based in. In the UK, Squiggle Glass have some of the world’s most recognisable brands as clients. You may well be involved in the industry already as a distributor, but this could be your chance to build a business of your own with a dynamic brand that will be behind you all the way with support when you need it. Don’t worry about having to manufacture the products either – our model means master franchise partners and their networks will be selling, account managing, installing and assembling!
World Wide Opportunities. Select Appointments is one of the UK’s most respected recruitment companies for successful businesses and high-quality candidates. Its business processes and franchise systems have been developed, refined and proven over 37 years and are easily transferable to other countries. Select is a division of Staffline plc, one of the largest recruitment companies in Europe, which means it can provide a level of training and support that keeps franchise owners at the very top of their game. The turn-key nature of the Select Appointments franchise model means that international partners will have all the support and expertise they need to launch their business quickly, and with immediate effect. Committed to safeguarding the businesses they work with and to sharing best practice, Select is a member of the Recruitment and Employment Confederation (REC) and the British Franchise Association (bfa), the governing bodies for recruitment and franchising in the UK.
Malaysian Opportunity. NIC is one of the UK’s largest contract cleaning companies, with more than 50 years’ experience in the sector. Much of its success is owed to its established network of regional franchisees who provide a very high quality service to an impressive portfolio of clients in the industrial, commercial and retail sectors. One of NIC’s most high profile clients is from the retail sector, and is one of the UK’s largest companies. The client recognized that the NIC system could provide significant efficiency benefits over some of their current contractors and their commitment to working with NIC would provide the platform for other businesses in Malaysia to follow its lead. To fulfill these contracts, NIC is now seeking a master franchise partner in Malaysia who will also commit to fully developing the region commercially, attracting additional clients and implementing NIC’s highly regarded business model and standards.
World Wide Opportunities. Razzamataz is a market leader with 15 years of trading history, delivering performing arts classes to 4,000 children (plus tens of thousands on holiday every year) and 30% of its UK franchisee-owned businesses are generating six figure turnovers. Backing and investment from Duncan Bannatyne, entrepreneur and star of BBC’s Dragons’ Den has helped the company to grow. It now has strong strategic partnerships with large holiday companies, talent agencies and industry publications. Razzamataz students regularly perform in West End Shows, music videos and major TV programs. The classes cover everything from traditional West End and Broadway musicals through to street dance and pop singing; however, the franchisees are the school principals, who employ teachers to take the classes. Surely a great opportunity for an experienced children’s activity operator to add a proven brand to their portfolio?
About Platinum Wave
Platinum Wave helps successful entrepreneurs across a range of sectors with franchising their business, franchisee recruitment, franchisee recruitment marketing, franchise network performance and international franchise consultancy and brokering. Managing director Suzie McCafferty has 17 years of hands-on experience gained from running her own multi-million-pound international retail and professional services franchise brands. Platinum Wave was recently named 2016 Service Provider of the Year at the Best Franchise Awards.
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